Fashion
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Meet Sweat2Swim: The Delaware County Brand Blending Activewear and Swimwear into One
A Villanova graduate and former coach is turning a simple frustration into a fashion brand, and the industry is starting to take notice, reports Jenn Frederick for FOX 29 Philadelphia. Natalie Conicella, a Delaware County local, launched Sweat2Swim with a concept as practical as it is clever: activewear and swimwear that works as both. Designed to move…
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Warrington Teen Makes Her Own Prom Dress, Earns Millions of Views
Warrington‘s Leah Bray didn’t just find a prom dress. She made one, with the story featured on WPVI-TV 6abc. Bray, a senior at Central Bucks High School South, sketched the design herself, selected the fabric, and spent hours hand-stitching and machine-sewing until she had exactly what she envisioned: a butter-yellow gown with intricate floral appliqué,…
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Beloved Longtime Designer Leaves QVC After More Than Three Decades
Beloved QVC Group designer Stan Herman is leaving the company after thirty-two years, writes Rosemary Feitelberg for WWD115. The 95-year-old designer has sold tens of millions of units through the network since joining QVC in 1993. He appeared on-air for the West Chester-based company over the decades to market his designs. Herman also served as…
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6abc’s Cecily Tynan Gets a New Look From Her Springfield Stylist and Claps Back at the Critics
6abc Action News meteorologist Cecily Tynan debuted a brand-new hairstyle last week that caught viewers by surprise, writes Victor Fiorillo for Philadelphia Magazine. For years, Tynan has worn a bob, keeping her hair short throughout most of her on-air career. She recently decided to switch it up, getting some extensions during her latest trip to…
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Brothers with Springfield Roots Behind America250PADelco Shirts
Three Springfield-raised brothers, Ryan, Pat, and Brett Cassidy, launched an apparel brand honoring their Delco roots, creatively named Phillygoat, writes Kathleen E. Carey for the Daily Times. A few years ago, as the Phillies played the Mets in London, one fan was photographed wearing one of their shirts with the phrase “The British Blew a Thirteen…
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Immaculata University Hosts Annual Fashion Show Mar. 21
Immaculata University’s Fashion Merchandising program housed within the Major-Payton School of Business, is hosting the annual IU Fashion Show on Saturday, Mar. 21, from 6-8:00 PM in Immaculata’s Great Hall. This event highlights the creativity and talent of IU fashion merchandising students and showcases the professional work of local designers. “The IU Fashion Show is a celebration of our…
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Eagles and Jason Kelce Introduce Limited-Edition Clothing Line
The Philadelphia Eagles are partnering with one of their own, retired Eagles center Jason Kelce, and his Underdog Apparel brand to launch a limited-edition clothing collection, writes John George for Philadelphia Business Journal. The Eagles and Underdog Artist Series features designs by Philadelphia artists Eric “heavyslime” Kenney, Paul Granese, and Kees Holterman. The partnership uplifts…
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Wayne CMO Veronica McKee Shares Her Fashionable Favorites
Veronica McKee has always been interested in pretty clothes, writes Gina Lizzo and Eileen Smith Dallabrida for Main Line Today. The chief marketing officer of Haverford Trust in Wayne said even before elementary school, she was drawn to clothes that made her feel special. One of her grandmothers taught her to sew and make custom…
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Even the Wardrobe in ‘Task’ Is Delaware County-Themed
“Task,” the HBO crime drama is Delaware County through and through, even in the clothing the characters wear. There’s Rita’s water ice and Wawa coffee, but there’s also a hoodie promoting Delco’s Victory Cleaners chain and clothing from the Havertown Bicycle Shop, writes Michael Tanenbaum for PhillyVoice. The character of Cliff wears a sweatshirt for…
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King of Prussia’s David’s Bridal Dresses TikTok’s Favorite Plush: Labubu
David’s Bridal is getting in on the latest craze, designing wedding gowns for Labubu’s, writes Julia Teti for Womens Wear Daily. Labubu’s, the plush collectible as seen on TikTok, is taking the world by storm. Now, fans can book appointments to create custom outfits that mirror their own wedding dress. The King of Prussia company…
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Boyds’ Andrew Gushner Talks Summer Style, Vacation Essentials
Summer is here, and Boyds is well prepared with plenty of seersucker, including sport jackets, shirts, and bottoms, said Andrew Gushner, the fourth generation at the family-owned Philadelphia store, writes Kristin Detterline for Philadelphia Magazine. Vintage-style polos are currently trending, with top selections coming from Gallia, Daniele Fiesoli, Brunello Cucinelli, and ISAIA. But when it…
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Delaware County Designer’s ‘Boatkin’ Bag an Internet Sensation
A new “Boatkin” bag is firing up Internet fashionistas, and it comes from Delaware County, reports the 6abc digital staff. Jen Risk invented the bag through Hathaway Hutton, a business she started in 2017 out of her home in Wayne. The “Boatkin” is a combination of two iconic brands. Risk has upcycled old L.L. Bean’s…
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West Philadelphia-Born Blk Ivy Thrift Showcases Fashion Far Beyond Fabric and Threads
For Dr. Kimberly McGlonn, fashion is something that can speak and protect people, and it’s that ideology that has guided her throughout her journey, writes Shelton Boyd-Griffith for Vogue. McGlonn is the founder of Blk Ivy Thrift, a retail project that serves as a fusion toward activism, history, and vintage fashion. She initially launched it…
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Owner of Legendary Sales by Helen Shares Best Secondhand Shops on Main Line
John Romani, a retired Philadelphia schoolteacher, took over Sales by Helen after his mother, Helen Romani, a secondhand legend in the Philadelphia region, passed away in 2019, writes Kiki Aranita for The Philadelphia Inquirer. Rather than continuing to focus on estate sales, he shifted more toward online sales. He recently posted a list of his…
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Newtown Square Fashion Influencer Hillary Berenato Discusses Her Favorites
Hillary Berenato manages public relations for AmeriHealth Caritas, headquartered in Newtown Square, but also shares her fashion, makeup and skincare preferences on her Instagram blog, Gardenia Avenue. Berenato, who prefers an edgy, sexy, feminine, but classic and accessible look, has always loved clothes and makeup, writes Eileen Smith Dallabrida for Main Line Today. She started…
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Philadelphia Airport Employees Become Fashion Models for a Day
Philadelphia International Airport employees took to their own runway last week when they participated in a fashion show at the airport, writes Peg DeGrassa for the Daily Times. PHL Food & Shops at the airport held the Today’s Traveler fashion show Dec. 12 which features airport employees as the stars of the runway. The…
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Newly-Opened Fabric Shop is South Philly’s First in Decades
Approved Textiles, a newly-opened fabric shop is the first South Philadelphia has seen in 40 years and it embraces the humanity of fashion, writes Kiersten Tate for Billy Penn at WHYY. In 2020, when owner Matthew Addonizio lost his job as a woodworker, he decided to deepen his pursuit of a personal passion and started…
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Philadelphia-Based Urban Outfitters Struggles to Find Gen-Z’s Jeans Preferences
Previously a mainstay of millennials, Philadelphia-based Urban Outfitters is struggling to keep up with the youth and their jeans preferences, writes Chloe Berger for Fortune. The retailer is planning to court younger suburbanites and college students by focusing more on denim, loungewear, and recently work-approved athleisure. “Our segment has seen rapid and seismic shifts as…







































