SCORE Chester & Delaware Counties Announces Upcoming Free On Line Small Business Seminars

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SCORE Chester & Delaware Counties is offering several free on line seminars throughout May:

MAY 11

Blogging for Business

Brandyn Campbell

 On Monday, May 11, from 1 to 2:30 p.m., SCORE Chester & Delaware Counties hosts a free live webinar workshop, “Blogging for Business.”

This program will get behind the mystery to help you understand why a blog is an essential component of your brand’s marketing efforts.

We’ll dive into the tools and strategies needed to make launching and maintaining a successful blog easy.

You don’t have to be a writer to create content that will resonate with your audience and convert readers into customers.

Brandyn, owner of Brandyn Campbell Communications, which provides dynamic digital content solutions, strategy, and training for businesses, invites you to join her as she talks about blogging for business!

She has been a social media addict for over a decade and leveraged managing her sports blog into work with the Philadelphia Eagles, National Football League, media outlets including BusinessWeek and Philadelphia magazine, and small businesses around the world. Brandyn is passionate about helping companies share their stories to successfully grow their brand and connect with their audience.

So have you heard that your business should have a blog, but are not clear on what that means?

This program will get behind the mystery to help you understand why a blog is an essential component of your brand’s marketing efforts.

We’ll dive into the tools and strategies needed to make launching and maintaining a successful blog easy.

You don’t have to be a writer to create content that will resonate with your audience and convert readers into customers.

Join in for this jargon-free workshop that will give you the confidence to promote your business through your blog.

Choosing appropriate content for the current events will be addressed.

Click here to register for the May 11 event.

MAY 13

How to Create ‘Killer Content’ for Social Media and Your Website

On Wednesday, May 13, from 2 to 3:30 p.m., SCORE Chester & Delaware Counties hosts a free live webinar workshop, “How to Create ‘Killer Content’ for Social Media and Your Website.”

The more original content you have on your social media and your website, the higher your business will rank in organic searches of the World Wide Web.

This SCORE seminar will show you where professional content creators go for ideas, information, photos and videos, and then put it all together to create original content.

Presenter, Judith Lee, is a Certified SCORE Presenter who provides SCORE seminars at libraries and Chambers of Commerce in Chester and Delaware counties.

Judith is a highly experienced communications professional who has focused on Social Media as an effective and affordable tool that “levels the playing field” for small businesses.

Her clients include small business owners, health care professionals, and non-profit groups.

We’ve all heard that “content is King,” but what does that mean?

Original content is what Google and all search engines are looking for when they rank websites and social media sites.

The more original content you have on your social media and your website, the higher your business will rank in organic searches of the World Wide Web.

This SCORE seminar will show you where professional content creators go for ideas, information, photos and videos, and then put it all together to create original content.

Even if you do not consider yourself to be a writer or artist, you can learn how to create content that will engage prospects and optimize your business’s ranking on search engines (SEO).

That “killer content” also will raise your visibility in the marketplaces.

This is an online event in partnership with the Chester County Library.

Click here to register for the May 13 event.

MAY 18

Blogging for Business

 On Monday, May 18, from 1 to 2:30 p.m., SCORE Chester & Delaware Counties hosts a free live webinar workshop, “Blogging for Business.”

This program will get behind the mystery to help you understand why a blog is an essential component of your brand’s marketing efforts.

We’ll dive into the tools and strategies needed to make launching and maintaining a successful blog easy.

You don’t have to be a writer to create content that will resonate with your audience and convert readers into customers.

Brandyn, owner of Brandyn Campbell Communications, which provides dynamic digital content solutions, strategy, and training for businesses, invites you to join her as she talks about blogging for business!

She has been a social media addict for over a decade and leveraged managing her sports blog into work with the Philadelphia Eagles, National Football League, media outlets including BusinessWeek and Philadelphia magazine, and small businesses around the world. Brandyn is passionate about helping companies share their stories to successfully grow their brand and connect with their audience.

So have you heard that your business should have a blog, but are not clear on what that means?

This program will get behind the mystery to help you understand why a blog is an essential component of your brand’s marketing efforts.

We’ll dive into the tools and strategies needed to make launching and maintaining a successful blog easy.

You don’t have to be a writer to create content that will resonate with your audience and convert readers into customers.

Join in for this jargon-free workshop that will give you the confidence to promote your business through your blog.

Choosing appropriate content for the current events will be addressed.

Click here to register for this May 18 event.

MAY 20

7 Cool Things You Can Do with Your Website to Improve Your Sales and Marketing

Cary Baskin

 On Wednesday, May 20, from 1 to 2:30 p.m., SCORE Chester & Delaware Counties hosts a free live webinar workshop, “7 Cool Things You Can Do with Your Website to Improve Your Sales and Marketing.”

Most business websites are nothing more than an online brochure. Yet there is so much more you can do with a website.

This presentation shows several examples of functionality you can add to your website to more effectively market your business on the Internet or more effectively integrate your sales process into the website.

Join Cary Baskin, the Managing Partner of the Marketing Department in Malvern,  a website, SEO and digital marketing agency, as he offers advice for enhancing your business website.

His career spans more than 40 years working for companies like Honeywell, M&M, Mars as well as local technology companies like Kulicke & Soffa and Checkpoint Systems.

Cary has developed and launched many products and has marketed local businesses as well as global market development in North America, Europe, SE Asia and Japan.

This is an online event in participation with Tredyffrin Public Library.

Click here to register for this May 20 event.

MAY 21

What’s Your Shtick? Personal Branding Online & Off

 On Thursday, May 21, from 1 to 2:30 p.m., SCORE Chester & Delaware Counties hosts a free live webinar workshop, “What’s Your Shtick? Personal Branding Online & Off.”

Lynn Williams

This presentation is all about YOU!

  • Learn tips and best practices for business & networking cards
  • Learn the difference between taglines vs. slogans
  • Explore the six-word memoir
  • Perform a SWOT analysis of YOU
  • Develop personal branding on LinkedIn
  • Reflect on your online and offline reputation
  • Create your action plan

Lynne M. Williams, BS, MA, ABD is the Executive Director of the Philadelphia Area Great Careers Group, an all-volunteer 501(c) 3 nonprofit organization that provides career education and networking connections for jobseekers in career transition, including veterans and employed and self-employed for career management.

In addition, Lynne is also the owner of Around the Clock Executive Helper, a writer of resumes and LinkedIn profiles.

Lynne presents unique research-based workshops on LinkedIn, resumes, the Applicant Tracking System, the Art of Networking In-Person and Online, and other career-related, social media, and technology topics.

Click here to register for this May 21 event.

You can also visit SCORE Chester & Delaware Counties for more information about this and other small business programs.

SCORE, the nation’s largest network of volunteer business experts, is dedicated to helping small businesses get off the ground, grow and achieve their goals.

Since 1964, they have provided education and mentorship to more than 11 million entrepreneurs nationwide.

SCORE Chester & Delaware Counties has been operating since 1985, with 120 dedicated volunteers today who provide confidential mentoring at no charge and offer business seminars, workshops and webinars to benefit the local community.

SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).

 

 

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