Bala Cynwyd-based Harmelin Media has announced that it has been selected as Wawa’s Media Agency of Record.

Harmelin will be responsible for various media channels, including television, radio, out-of-home, digital channels, and sports sponsorships.

External View Consulting Group, a national agency search consultancy, assisted in managing the agency search process.

“We are looking forward to working with Harmelin Media in continuing our growth and supporting the Wawa brand,” said Lisa Wollan, Head of Consumer Insights and Brand Strategy for Wawa.

“We are thrilled to be working with Wawa – they are an iconic brand and their culture meshes so well with Harmelin’s,” said Mary Meder, President at Harmelin Media. “We look forward to delivering results and continuing to innovate for Wawa through new and strategic media formats.”

Harmelin Media specializes in strategic media solutions, and has more than 30 years of experience helping clients navigate a rapidly changing media landscape across traditional, digital, and lifestyle forms.

The firm has grown to more than $540 million in billings and 220 employees with a diverse client roster that includes Fortune 500 companies. Harmelin Media is now one of the largest independent media service firms in the United States.