After a stellar season where Saquon Barkley, who currently resides in Malvern, set an NFL record for total yards, helped Eagles reach the Super Bowl, and won AP Offensive Player of the Year honors, his marketability has reached unprecedented heights among NFL players, writes Terry Lefton for the Philadelphia Business Journal.
Ed Berry, who has worked with Barkley since he capped his collegiate career at Penn State with consecutive Big Ten Offensive Player of the Year awards, said Barkley’s marketing activity following his move from the country’s top media market to Philadelphia was solid.
However, once the Eagles won the Super Bowl on Feb. 9, his marketability skyrocketed.
Now it is “absolute insanity,” said Berry.
This season, Barkley will appear in 11 national television ad campaigns. The roster is mostly league corporate sponsors, including Little Caesars, Nationwide, Wells Fargo, Disney, Nintendo, and Lowe’s.
EA Sports featured his viral backwards hurdle on the cover of Madden 26, while Wawa revealed a deal with Barkley promoting its signature hoagie.
“There were years when we’d be excited to have that many [ads] across all of our NFL players,” said Berry. “I was shocked even with what I expected.”
Read more about Saquon Barkley and his marketability as he becomes one of the most popular players in the league in the Philadelphia Business Journal.
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