Scrub Daddy’s on TikTok as CEO Aaron Krause exposes Gen Z customers to the brand, writes Kennedy Rose for Philadelphia Business Journal. 

The Pennsauken-based sponge and cleaning products company that originated in Folcroft has seen “thousands of percent” return on its investment in the TikTok strategy, according to Scrub Daddy CEO Aaron Krause.

This week, the company’s TikTok account reached 1 million followers.

 Scrub Daddy’s retail sales volume has doubled in the last year. Online store revenue has reached $500,000 per month.

 “If I can get you to try it, I just got you as a customer,” Krause said. “And now you fall into the brand, now you’re buying the rest of our stuff.”

The company’s TikTok success is partly due to Scrub Daddy’s social media team producing viral content. Its most popular videos are reimagined for TikTok’s audience, taking advantage of a TikTok algorithm that prioritizes videos that include frequently used audio clips.

 The TikTok account started in summer 2020. Krause was usually featured in the videos, a throwback to his time on QVC, but now only appears once in a while. The Scrub Daddy and Scrub Mommy mascots are the stars these days.

Read more at Philadelphia Business Journal about Scrub Daddy’s use of Tik Tok.

Here’s a sample of a Scub Daddy TikTok video.