For sports fans, it’ll be a confusing and great fall, thanks to the COVID-19 pandemic.

For the first time in history, all four major sports leagues will play their regular season or playoff games in the same months, reports The Radio Agency for wfmz.com.

Regular season NFL Football and MLB Baseball games will compete against NBA Basketball and NHL Hockey playoff games.

Expect 5,000 hours of live sports in September 2020.

“Having all four, major sports leagues in action at once creates a scenario where sports advertisers will compete for broadcast time during the same month, rather than spread out across the year,” explained Mark Lipsky, CEO of The Radio Agency.

It will overwhelm SportsTalk radio stations and networks, who now struggle to find 24-hour content.

“We expect stations and networks to test the upper limits of how many commercials they can air and how high they can boost their rates,” says Lipsky.  “They’ll want to recoup some of the lost advertising revenues from spring and sports-starved fans will assure them of strong ratings at a time when NFL Football alone typically generates their best ratings of the year.”

Read more about the impact of the pandemic on sports schedules here.

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