Inspired by the cuisines of Mexico and Latin American, Rosati Ice, America’s original Italian ice manufacturer, is introducing seven new flavors for the 2019 summer season.

Rosati’s “Hielo Italiano” (Italian Ice) line is rolling-out at United Supermarkets in Philadelphia, New Jersey, Texas and New Mexico.

“One of the largest and fastest growing food trends in America is Mexican and Latin American cuisines,” says Rosati Ice President and CEO, Rich Trotter.

Rosati will tap into this trend by introducing innovative flavors in a frozen dessert to cap off and complement consumers’ dining experiences

The new Hielo Italiano flavors will be packaged in colorful 10-ounce cup size so customers can mix and match flavors.

The new flavors are: – Mangoñeada (mango with a touch of jalapeño heat), Pina, Horchata (rice pudding flavor); Tamarindo, Mango, Coconut and Cinnamon Chocolate.

“In keeping with Rosati’s brand mission, ‘A Scoop Ahead’ . . .  our Hielo Italiano product line should prove to be one of the most innovative introductions in the frozen dessert category this year,” Trotter said. “It offers supermarkets the potential to expand their Hispanic customer base and keep them coming back for more.  Even market tests with non-Hispanic shoppers have proven to be quite positive, so there is a lot of potential here.”

In addition to its flavor innovations, the company is removing all artificial dyes and flavorings this season from its full line of Italian water ice.  Rosati products are already gluten-free, lactose-free, nut-free, soy-free, cholesterol-free and fat-free.

Rosati Ice was founded in 1912 by Sam Rosati, an Italian immigrant who made his first Italian ices cranked by hand in the basement of his West Philadelphia home. The company grew and Sam soon became known as “The King of Water Ice,” having his popular ices sold from horse drawn wagons throughout the city and at the New Jersey shore.

In the mid-50s, the company moved to its current headquarters in Clifton Heights, and management was taken over by Sam’s daughter Rosemary and her husband, Jim Salomone.

In 1997, the company was purchased by Rich Trotter, its current owner. The company is America’s oldest Italian ice manufacturer.

Visit www.rosatiice.com to find out more.

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