Southco, Inc. has launched a global brand refresh initiative designed to provide its customers and the markets it serves with a more unified and compelling experience when interacting with the company.

With this initiative, the Concordville-based Southco is continuing to build on its strong foundation by making an investment in the company’s future growth and development as the global leader in engineered access solutions.

While the company logo itself remains intact, the graphical elements of its brand identity have been refreshed to represent Southco’s reputation as a premium quality provider of engineered access solutions. With more than 70 years of experience, Southco designs and manufactures the largest portfolio of access products in its industry.

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Since 1945, Southco has helped the world’s most recognized brands create value for their customers with innovative access solutions designed to enhance the touch points of their products. Today, Southco continues to deliver on that legacy with a strong portfolio of core products and innovative new technologies.

Southco’s refreshed branding reflects the evolution of the company, as well as its commitment to providing premium quality solutions, engineering excellence, and world-class service and support.

“This is an exciting time for Southco,” said Thomas Mehler, Southco’s President. “Creating a premium customer experience is at the heart of everything that we do, and we are constantly evolving to better meet the needs of our customers. Our brand refresh initiative reflects who we are today, our capabilities as an access solutions provider and leader in engineering technology and manufacturing, and our vision for the future.”

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