Radnor’s Qlik, which provides software solutions that automate data analytics and reporting to help make sense of the mountains of available digital data, seems to be exactly what the market has been waiting for, writes Bruce Rogers for Forbes.

Qlik is one of the biggest and most successful self-service, business intelligence software companies with almost $700 million in sales. Its SaaS solutions help users easily turn disparate data sources into manageable dashboards. This helps companies of all sizes improve decision-making at all levels.

“I think we can take pride in the fact that we were the ones that introduced the whole notion of B.I. self-service and making this something very easy to use. So simple my mother can use it,” said CEO Lars Björk.

As Björk explains, the company took the approach 15 years ago, when sifting through data required months of training.

“At first, we were dismissed by the big players who said we would never get traction if we didn’t build our software in a specific way,” he said. “I think we have proven them wrong several times over.”

Read the entire interview in Forbes by clicking here.