The competition between Wawa and 7-Eleven is heating up with both chains adding new locations in Virginia as they battle to capture the millennial foodservice market, according to a staff report from Convenience Store Decisions.
As the buying power of millennials rises, both companies are working to expand their reach to gain more of their food and grocery dollars.
Wawa, the Delco-based chain of convenience stores, is building a new location at Pembroke Avenue and Mercury Boulevard in Hampton that will open in November. In addition, the company has unveiled plans for a store in Norfolk, with other locations in the state under consideration.
At the same time, 7-Eleven will be opening three new stores in Newport and Williamsburg over the next year, with plans for more stores in the works.
Read more about the expansions from Convenience Store Decisions by clicking here.