BizBuzz: Five Ways to Improve Facebook Engagement

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By Judith Lee

Have you noticed a drop in your Facebook engagement? Making small changes to what and how you post can help your Facebook updates generate clicks, likes, and comments.

1. Pose a Question – One of the simplest and most effective ways to kickstart a dialogue with your Facebook fans is to ask them a question. Basically, you’re inviting a response. If fans can relate to the question and you find a way to leverage people’s interests or needs, they’ll find it hard not to answer.
FB engagement

2. Ask Fans to Make a Choice – A fun way to get your fans to engage with you is to publish a “this or that” post. Ask people to choose a side, pick a favorite, or make a choice between two things. An added benefit is that it can create a division among your fans, which can spark a dialogue in the comments. If you want to spark even more debate, you can always mix in a little controversy but avoid politics.

3. Post When Your Fans Are Online – People use Facebook at different times of the day. Some are on Facebook throughout the day, while others may only check it in the early morning or evening. If you’re randomly publishing a few posts each day, there’s a good chance some of your audience will miss them. By the time they check their feed, your content could be buried.

A better tactic is to post when your audience is most active. Check your Facebook Insights to find that data. To access it, click the Insights tab and then click Posts in the left menu.

PS: Facebook says most people are on Facebook on Thursday and Friday afternoons. Make sure you post on those days/times every week.

4. Share Relevant Images – A picture can say a lot more than a text post. A visually striking image can bring the rapid thumb-scroller to a halt. Images have proven time and again to improve engagement, especially when they tell a story or connect with the audience on a personal or emotional level.

5. Engage With Other Brands – There’s no rule that says you need to limit your Facebook efforts to your own page. Wander the social landscape, post to other pages, and engage with brands when there’s synergy and a shared audience.

However, you need to be tactful. The other business and their fans know what you’re up to, so don’t post spam. Treat it just like you would audience engagement: build the relationship, share content, and engage with people.
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Top photo credit: HowToStartABlogOnline.net

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