Scrub Daddy founder and CEO Aaron Krause continues to enthusiastically invent new products for his Pennsauken company, formerly in Folcroft, even among reports that he’s exploring exit strategies like selling the company, writes Ryan Mulligan for Philadelphia Business Journal.

In fact, he believes he has his next “billion-dollar product” that should be in stores by the end of the year.

“We have some new innovative products coming out and I have one that, to be quite frank, is a billion-dollar product,” Krause told the Business Journal in a recent interview. “It is going to completely change the world.”

The “Scrub Daddy Dissolving Toilet Scrubbing System” is expected to launch this fall. There’s also a new line of personal care products slated for the fourth quarter.

The CEO expects Scrub Daddy sales to grow 40 to 50 percent to around $350 million in 2024.

Krause is also working outside of Scrub Daddy with partners on a new hockey startup, Tovi.

“I have other businesses that I’m already starting and getting into [with] similar game-changing technology,” Krause said. “So I’m always looking for if [Scrub Daddy] did ever sell then I know what I’m doing next.”

Read more about the Scrub Daddy products in the Philadelphia Business Journal.