The founder of the hugely successful Scrub Daddy kitchen product, initially manufactured in Folcroft, is thinking of selling his company, writes Ryan Mulligan for Philadelphia Business Journal.

Reuters is reporting that CEO Aaron Krause, maker of the popular Scrub Daddy kitchen sponge products, who gained celebrity status in 2012 after successfully pitching his idea on Shark Tank, is exploring options that could include selling the company.

Krause has hired JPMorgan Chase to advise the now Pennsauken company, specifically on how investors can cash out.

Krause was able to grow the Folcroft company after pulling in a $200,000 investment from Lori Greiner on Shark Tank in 2012.

Its growth accelerated after Krause successfully captured new customers through TikTok a decade later.

Scrub Daddy revenue has grown 120 percent annually and generated $220 million in revenue last year.

The kitchen product is one of the most successful brands to come out of Shark Tank.

Reuters, citing anonymous sources, reported “there is no certainty that Scrub Daddy will agree to any deal”. Krause declined to comment.

Scrub Daddy has 160 products distributed in close to 60 retailers across the country.

Read more about Scrub Daddy’s growth and possible future in the Philadelphia Business Journal.