Jesse Brajuha launched Triton Soap & Skincare out of Lansdowne last November, filling a gap in the market for an inclusive queer and trans-owned brand of skin care products, writes Lisa Dukart for Philadelphia Business Journal.

His entrepreneurial efforts started during the pandemic.

He had earned a master’s degree in public health form Drexel University and worked at the Temple University Risk Communication Laboratory, which focuses on public health, before launching the product line.

Brajuha was also involved with LGBTQ youth through the Attic Youth Center in Philadelphia and worked as a physical education teacher for those with special needs.

He discovered soap making after his mom passed away.

 “I just fell in love,” he said. “It was kind of like a lightbulb moment.”

Brajuha wanted to create appealing products, scents, and colors that were neither “hyper-masculine” nor “fruity and floral,” the only two choices out there.

Triton soap products carry tongue-in-cheek names like the best-selling Leather Bar, Drag Bar, Sand Bar, Lemon Bar, and Granola Bar.

He hopes his products help “queer and trans people, particularly trans people and transmasculine people who are never paid attention to, to feel seen.”

Read more at Philadelphia Business Journal about Jesse Brajuha and Triton Soap & Skincare.