Five Villanova University football players will be brandishing customized suits on their social media platforms during the 2022 football season, thanks to a deal they made with Reveal Suits, writes Michael Smith for Philadelphia Business Journal.

Reveal Suits is a custom clothier that puts college marks on the inside lining of its blazers.

Reveal has made a name, image and likeness deal with the five players. The athletes will be provided with customized suits to wear and post on their social media platforms.

The five Villanova players are TD Ayo-Durojaiye, Dez Boykin, Ricky Ortega, Jaaron Hayek and Josh Slay.

 The deal between Reveal and the athletes was brokered by CSMG, which will also manage scheduling and NFL activities with the athletes. It will also co-create the name, image and likeness (NIL) social media assets and run other promotions.

CSMG has been focusing more heavily on NIL deals in the last year.  The sports and entertainment agency has brokered a deal between Louisiana State University Kicker Cade York and Velveeta.

CSMG represents more than 1,000 conferences, universities and colleges.

Read more at Philadelphia Business Journal about a name, image and likeness deal between five Villanova University football players and Reveal Suits.

Here’s a Wall Street Journal report on the new rules allowing student-athletes to make money on their name, likeness and image.