SCORE Chester & Delaware Counties Announces Free July Webinars to Help Small Businesses


SCORE Chester and Delaware Counties is hosting several free webinars in July.


“Productize – Steps for Turning Your Service Into a Product”

On Thursday, July 9, a free webinar will teach you to “Productize—Steps for Turning Your Service Into a Product.”

The webinar, at 2p.m., is presented by John Warrillow, one of the U.S. top business-to-business marketers; and Brian Trzcinski, director of Business Market Development at Mass Mutual.

John Warrillow
Brian Trzcinski

Service companies have been among the worst hit by this pandemic. Consumers and businesses have drastically cut their expenditures on services to conserve cash and avoid human contact.

However, we’re still buying products that meet an immediate need.

To capitalize on this flight to purchase products that meet an immediate need, service providers need to “productize their service”.

John and Brian will show you just how to do that.

About the presenters:

John Warrillow founded The Value Builder System™ to level the playing field for business owners as they approach their exit.

The Value Builder System has 55,000 users worldwide who leverage the system to grow their company’s value by as much at 71%.

John’s best-selling book, “Built to Sell: Creating a Business That Can Thrive Without You,” was recognized by both Fortune and Inc. Magazine as one of the best business books of 2011 and has been translated into four languages.

John is also the host of Built to Sell Radio, ranked by Forbes Magazine as one of the world’s 10 best podcasts for business owners.

In 2015, John wrote another best-selling book: “The Automatic Customer: Creating A Subscription Business In Any Industry.”

Brian A. Trzcinski has spent his entire career as a marketing professional in the financial services industry.

He has been with MassMutual since 2006, serving as Director of Life Product Marketing, Regional Marketing Director, and currently, Director Business Market Development.

In his current role, Brian is responsible for all marketing programs aimed at assisting the business owner marketplace, including research, educational content, strategic partnerships and sales tool development.

Click here to register.

“What It Takes to Start and Run a Successful Non-Profit”

SCORE Chester and Delaware Counties is hosting a free webinar Thursday, July 9, “What It Takes to Start and Run a Successful Non-profit”.

The webinar, 10 to 11:30 a.m. will be hosted by Mike DiLeo, who served on the board of several nonprofits and was CFO of international joint ventures for 25 years with the DuPont Company.

The interactive discussion is aimed at those considering a nonprofit business model. It will cover three main areas:

  • What are the key-steps in starting a non-profit?
  • What are some of the day-to-day tactics which can help maintain a successful non-profit?
  • What are some strategies that can be used over time to ensure continued success?

Several local non-profits will be used as examples to illustrate practical approaches to dealing with the opportunities and challenges of running a non-profit.

Mike DiLeo


Mike DiLeo has spent 15 years on the Board of the Boys and Girls Club of Delaware, serving on its financial committee. He also chaired the board during a successful chief-executive transition.

Click here to register.

“How to Gain Paycheck Protection Program (PPP) Forgiveness”

On Tuesday, July 14, learn “How to Gain Paycheck Protection Program (PPP) Forgiveness.”

The webinar, 11 a.m. to 12:30 p.m., will be hosted by SCORE volunteer and presenter Ann Angelucci.

Ann will walk you through the process of applying for forgiveness from the Paycheck Protection Program.

Gaining forgiveness of the Paycheck Protection Program (PPP) obligation is a confusing and complicated matter, but so important to your business.

This session will provide an update and explanation of the most current rules of PPP forgiveness and offer an open mic working session to assist you with completing the PPP Forgiveness process.

This webinar will discuss:

  1. Completing the PPP Forgiveness request
  2. Document requirements
  3. Critical calculations
  4. Forgive-able non-payroll expenses.

About the presenter:

Ann Angelucci

Ann Angelucci attended Methodist University in Fayetteville, NC where she majored in Business Administration.

When Ann relocated to the Philadelphia area she assumed a leading role with Paychex.

After five years with the company she was offered a management role with Premier Payroll Services, a small local payroll company that specializes in customer service.

Ann earned the respect and high regard of multiple clients and accountants in the area as a result of her interactions, expertise and desire to assist in all aspects of small business human capital management.

Click here to register.

“Connect with Customers and Manage Your Business Remotely”

On Thursday, July 16, this free webinar will show you how to “Connect With Customers and Manage Your Business Remotely.”

The webinar, at 1 p.m. will be hosted by Randi Penfil, a digital marketing expert and speaker for the Grow with Google partner program.

Can your business effectively stay connected to customers while working from home during the coronavirus outbreak?

With the right tools and communication plan, you can build long lasting connections with your clients and customers, from any location.

This webinar will introduce digital tools that can help business owners strengthen connections while working and managing their business remotely.

We’ll discuss how to:

  • Update critical business information online;
  • Keep customers informed;
  • Conduct virtual meetings;
  • Access important files from anywhere
  • Plus, get insights on more online and timely resources for small businesses.

About the presenter:

Randi Penfil

Randi Penfil is a speaker for the Grow with Google partner program. She has more than 20  years  of experience helping small businesses  and nonprofits improve their digital marketing.

As a professional speaker and trainer, Randi has educated thousands of small businesses and entrepreneurs. Before becoming a Google-supported trainer, Randi educated and trained SMBs for Constant Contact as the Mid-Atlantic Regional Development Director.

She brings enthusiasm and experience to every workshop and conversation about digital marketing. Her passion is helping small businesses take control of their digital footprint.Click here to register.

Click here to register.

“Prepare to Persevere – The Future of Technology & Business”

On Tuesday, July 21, this free webinar will help you “Prepare to Persevere—The Future of Technology & Business.”

The webinar, at 2 p.m. will be hosted by Steve Hoffman, chairman and CEO of Founders Space.

The coronavirus crisis will be the catalyst for small businesses to make big changes now, and in the future, in order to persevere and thrive.

With the right tools and communication plan, you can build long lasting connections with your clients and customers, from any location.

This webinar will look at the latest trends in technology and how they will affect businesses. Hoffman will discuss new opportunities and where venture capitalists are focusing their attention and investments.

You’ll discover:

  • Where to find new opportunities;
  • Technological breakthroughs that will shape industries and our economy in the coming years;
  • How you can prepare to take advantage of this

About the presenter:

Steve Hoffman

Steve Hoffman, or Captain Hoff as he’s called in Silicon Valley, is the chairman & CEO of Founders Space, one of the world’s leading incubators and accelerators.

He’s also an angel investor, limited partner at August Capital, serial entrepreneur, and author of several award-winning books.

Click here to register.

“Retail Revelations -Strategies for Improving Sales, Margins, and Turnover”

On Thursday, July 23, this free webinar will show you “Retail Revelations—Strategies for Improving Sales, Margins and Turnover”.

The webinar, at 1p.m. will be hosted by Ritchie Sayner, a SCORE mentor in the Kansas City, MO chapter.

This time presents unique challenges for retailers of all sizes, across industry and geographical boundaries.

It’s more important than ever to be doing the right things that directly impact your retail business surviving and thriving – even amidst the most challenging of times.

In this webinar, you will learn why retailers fall prey to the non-profit cycle and how to rise above it.

We will discuss:

  • The concept of inventory turnover and why it is vital to cash flow and revenue growth;
  • How initial markup impacts profitability as well as strategies for controlling markdowns;
  • The advantages and disadvantages to online selling that you MUST be aware of’
  • And more….

About the presenter:

Ritchie Sayner

Ritchie Sayner is a SCORE mentor in the Kansas City, MO chapter offering his expertise in retailing to SCORE clients as well as in-business retailers.

Sayner has worked with retailers in nearly every industry segment.

He specializes in helping retailers improve profitability through better inventory control, faster turnover, increased margin, strengthened cash flow, sales increases, and expense control.

In addition to conducting local workshops, and counseling SCORE clients, Sayner is the author of “Retail Revelations-Strategies for Improving Sales, Margins, and Turnover.”

Click here to register.

 “How to Start and Operate a Small Business”

On Tuesday, July 28, you can participate in a free webinar, “How to Start and Operate a Small Business.”

The webinar, 11 a.m. to 1 p.m., will be hosted by SCORE presenter and attorney Frank P. Farmer.

He will discuss the “nuts and bolts” issues that should be considered when starting and operating a small business.

If you are in the early stages of thinking about starting a small business, or if you have started up your business and realized you missed a few things, then you have come to the right place.

If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know.

Frank will discuss topics including:

  • The need and usefulness of developing a business plan;
  • Selecting a business organizational structure;
  • Fictitious name registration and licensing;
  • Hiring employees vs. independent contractors;
  • Obtaining tax identification numbers;
  • Other related topics (as time permits).

About the presenter:

Frank P. Farmer

Frank P. Farmer, Jr.  is a graduate of Widener School of Law and a member of the Pennsylvania Bar.

He has been engaged in the private practice of law through his private practice in Kennett Square since 1980 providing services throughout the Delaware Valley region.

Frank’s practice concentrates in the area of small business transactions, which includes the representation of individuals and business entities; starting, operating and/or buying/selling small businesses.

His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution and problem solving.

Click here to register.

“3 Tips to Publish Your Website With Confidence”

On Thursday, July 30, you can participate in a free webinar, “3 Tips to Publish Your Website With Confidence”.

The webinar, at 1 p.m., will be hosted by digital marketing expert Jenna Shaffer.

With the world changing every day, publishing and updating your website can feel like a daunting task.

Even with a template that takes care of the look and feel of your website, you still need to create the content for your pages that reflects current events and COVID guidelines surrounding your business.

It’s easy once you know where to focus. You can publish your website quickly with just the essential pages you need to get yourself online.

Join us for this presentation led by Jenna Shaffer with Constant Contact, who will show you the best practices on:

  • 4 questions your homepage must answer before you hit publish;
  • The real purpose of your about page and how to create one your visitors want to read;
  • How to make it easy for visitors to find and contact you;
  • Tips for using images on these pages;
  • eCommerce and shopping cart landing pages
  • And more…

Don’t miss out on this valuable webinar that will give you tangible takeaways to get your website up and running!

About the presenter:

Jenna Shaffer

Digital marketing expert, Jenna Shaffer, brings her vast knowledge to thousands of small businesses and nonprofits helping them maximize their marketing success.

With over a decade of experience at Constant Contact, Jenna has taken on various roles but has most recently enjoyed her most current role as a Programs Marketing Manager and public speaker.

Born and raised in a family of small business owners, she is passionate and inspired by small business owners and is highly driven to help them succeed.

Click here to register.

SCORE, the nation’s largest network of volunteer business experts, is dedicated to helping small businesses get off the ground, grow and achieve their goals.

Since 1964, they have provided education and mentorship to more than 11 million entrepreneurs nationwide.

SCORE Chester and Delaware Counties has been operating since 1985, with 120 dedicated volunteers today who provide confidential mentoring at no charge and offer business seminars, workshops and webinars to benefit the local community.

SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).

Find out more about SCORE by clicking here. 



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