Celebrity Judge from Canada’s Shark Tank to Speak at Neumann

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Manjit Minhas. Image via Neumann University.
Manjit Minhas has a history of brewing up business success. She runs the 10th largest brewery in the world and is a celebrity judge on Dragon’s Den, Canada’s equivalent of Shark Tank.
On Tuesday, March 17, at 1:30 p.m. she will speak in the Meagher Theatre at Neumann University about how to become a successful entrepreneur.
The program is free and open to the public.

An immigrant from India, Minhas is known as the “tough” Dragon on the Canadian show. In several interviews, she has reinforced her no-nonsense reputation with a succinct statement of her business philosophy: “There is no elevator to success. You have to take the stairs.”

Minhas has been able to shatter a glass ceiling by breaking into the notoriously competitive and male-dominated beer and spirits industry.

Minhas Breweries, Distilleries and Winery, which she co-founded with her brother, produces more than 90 brands of beer, spirits, liquor, and wine. She is now the sole owner, president, and CEO of the company, which is worth $187 million.

In her presentation, Minhas will share the principles and entrepreneurial values that have led her company to rapid success — the necessity of embracing change, encouraging innovation, and incentivizing disruption at every stage of the game.

Originally trained as an engineer, Minhas is now a specialist in brand development, marketing, sales, and retail negotiations.

One of her successful, niche-marketed ventures is the Minhas Micro Brewery, which makes world-class craft beers and specialty beers, such as a gluten-free options for people with Celiac disease.

Her background in engineering has influenced her to minimize the environmental impact of her company, producing beer using the least amount of cleaning and water treatment chemicals, gas, electricity, and water.

Her appearance is part of the university’s Charter Day commemoration, an annual celebration of the founding of Neumann in 1965.

Minhas’s presentation is Neumann’s fifth annual Rocco A. ’79 and Mary F. Abessinio Lecture in Management and Entrepreneurship.

The inaugural lecture was delivered by Rocco Abessinio himself on Oct. 4, 2016. He and his wife Mary funded the Abessinio Lecture through their family foundation with the intention of bringing to campus each year a recognized professional with expertise in management and entrepreneurship.

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