Aldan resident Charisse McGill aims to create a snack-food empire centered around French toast bites, writes Allison Steele for the Philadelphia Inquirer.
Until recently, McGill worked as the full-time director of special events for Valley Forge Military Academy and College. She’s now betting on her business, Lokal Artisan Foods, that she started earlier this year.
Barely a month after leaving her job to set up shop outside City Hall at Dilworth Park’s Made in Philadelphia Holiday Market, she is already selling around $1,000 worth of French toast a day.
After the holiday season is over, she will switch to a kiosk at the Philadelphia Premium Outlets in Montgomery County. Her goal is to become the Auntie Anne of French toast.
“I’m talking malls, festivals, pop-ups,” she said. “Put me in a high-foot-traffic area where people are ready to spend.”
McGill, a longtime manager of the Lansdale Farmers Market, has also taught classes on becoming a food vendor at Montgomery County Community College. A graduate of Temple’s hospitality program, she is currently studying for her MBA in food marketing at Saint Joseph’s.
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