Radnor’s eMoney Advisors, which has $1.7 trillion in assets on its platform, has named Edward O’Brien, the former senior vice president and head of platform technology for Fidelity Institutional, eMoney’s parent company, as its new CEO.

According to a report from Financial Planning, an online resource for independent financial advisors, O’Brien has a long history of working in financial technology, particularly on platforms for advisors.

O’Brien also has experience as an entrepreneur, which is relevant now as eMoney evolves from startup to a larger operation. Earlier in his career, O’Brien launched his own company AdvisorTech, which provided platforms for advisors abroad. In 2011, he and his team earned a patent for the technology design behind Fidelity’s platform for RIAs and family offices.

“Throughout my career, whether at Fidelity or at a startup, I’ve always looked for opportunities to bring new opportunities to life,” he said. “I think eMoney just represents the right place to do more of that.”

eMoney has increased its staff from 275 employees last fall to more than 350 today, and plans to hire another 25 by the end of the year.

O’Brien said he will be committed to helping eMoney maintain the unique culture established by his predecessor Edmond Walters, who co-founded the company but departed six months ago.

“I feel really good about getting immersed in the culture,” O’Brien said.

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