Ambler
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Founder of Elysium Marketing Group Details Why She Finally Niched Her Agency
Starting a marketing agency is equally as exhilarating as it is nerve-wracking. Throughout the 8.5 years of owning my agency, Elysium Marketing Group, I’ve made it a habit of reading books and articles from the best marketing minds and agency owners. One common theme I had read over and over again was that a marketing agency should…
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Elysium Marketing Group Pro Offers Tips for Franchisors Looking to Boost Their Brands
Elyse Lupin, president and founder of Elysium Marketing Group in Ambler, has seven practical tactics for franchisors looking to raise the visibility of their brands. Franchise Herald carried her sage advice, in an article by David Thompson. Strong Brand Guidelines Ensure your brand is rock solid with strong brand guidelines in place before you share…
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Why It’s Important to Differentiate Your Brand
A crucial part of branding is differentiating your brand from your competitors, so you stand out. Color Differentiation Although consistency is super important, so is differentiating yourself from your competitors. Consumers need to be able to see a brand and identify who’s talking to them and what they are saying. Otherwise, you could quite literally…
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Whitemarsh Township’s 1856 ‘Camp Hill Disaster’ Was Once the Deadliest Train Accident in the World
Deep in Montgomery County lore is the July 17, 1856, Camp Hill Disaster, a tragic train collision that took 59 to 67 passengers, many of them children, and injured more than 100 others. The Accessible Archives, a history-themed blog, contained the details. The wreck resulted from a head-on collision of two trains on a single…
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Delaware County Leadership: Elyse Lupin, President and Founder, Elysium Marketing Group
Elyse Lupin, President and Founder of Elysium Marketing Group, spoke with DELCO Today about growing up in Lansdale, her close relationship with her older brother, her high school tennis court success, and her love of classic rock. Lupin also described how, after attending Penn State, she earned a spot in NBC’s highly competitive Page Program,…
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DELCO Careers — Elysium Marketing Group
Elysium Marketing Group, a full-service digital marketing agency, is searching for experienced applicants to fill a full-time account manager position. Based in Ambler, the award-winning marketing agency specializes in marketing strategy, digital marketing, marketing automation, website design, logos/branding, and packaging. Elysium offers clients the personal touch of a boutique agency with the broad experience and…
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‘Measure Your Cat’s IQ’ with New Book by Ambler Feline Behavior Specialist
Calla Knopman, an Ambler resident and feline behavior specialist, has penned a book that helps cat lovers measure the IQ of their four-legged friends, writes Pete Mazzaccaro for the Chestnut Hill Local. Knopman got the idea for the book after she started to volunteer for Brenda’s Cat Rescue in February last year. The Associate Principal…
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