King of Prussia-based David’s Bridal is launching a wholesale division with designer gowns and boutique-focused services, writes Tatiana Walk-Morris for Retail Dive.

David’s Bridal is adding a new business line, launching a wholesale division aimed at boutiques, small businesses, and larger retail partners.

The new push will begin with capsule collections featuring more than 50 gowns from brands including Vera Wang Bride, Oleg Cassini, and Viola Chan Couture. The company said it will also offer white-label programs, giving partners a chance to build branded collections across bridal gowns, bridesmaid dresses, and accessories.

Through Pearl by David’s, wholesale customers will gain access to product photography, media kits, fit notes, measuring guides, alteration support, and marketing resources.

David’s Bridal also says its vertically integrated production model helps protect inventory from tariff-related price swings, giving partners more consistent fulfillment timelines.

The expansion is the latest move in a broader modernization strategy under CEO Kelly Cook. Over the past year, the company has deepened its investment in digital tools, personalized planning, and new retail concepts while also broadening its product lineup.

The wholesale launch shows one of the region’s best-known retail brands continuing to evolve and explore new revenue streams beyond its traditional storefront business.

\To learn more about the King of Prussia company’s foray into the wholesale market, visit Retail Dive.