Bensalem-based Philly Pretzel Factory is bringing authentic Philadelphia soft pretzels to Florida with its upcoming Orlando location, writes Erin McCarthy for The Philadelphia Inquirer.
The first of several shops planned for the Orlando area is expected to open later this year.
The new location will offer all the fan favorites, from traditional soft pretzels and pretzel dogs to mini-cheesesteak bites and spicy pretzel sausages.
The project is being spearheaded by Derek Lewis, former PepsiCo president and franchise owner of several Big Dave’s Cheesesteaks locations in central Florida, in partnership with Philly Pretzel Factory executives.
“Soft pretzels are woven into Philadelphia’s cultural fabric, and I’ve craved their distinctive taste since childhood,” said Lewis.
“We’re creating a complete Philadelphia food experience that delivers world-class taste and quality to our guests,” he added.
Philly Pretzel Factory CEO and co-founder Dan DiZio said Lewis “will be instrumental in introducing our brand to new communities.”
As part of the new partnership, some Big Dave’s Cheesesteaks locations will also now offer Philly soft pretzels, including its flagship store in Atlanta.
Founded in 1998, Philly Pretzel Factory has 170 stores throughout the country, and has dubbed itself “the world’s largest Philly-style pretzel bakery.”
Read more about Philly Pretzel Factory’s first Florida location in The Philadelphia Inquirer
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