You KNOW you need to post on LinkedIn, but it’s scary, and you don’t know what to post to help build your network and brand. Does this sound like you?

If it feels overwhelming, take baby steps. As they say, Rome was not built in a day, nor is your LinkedIn profile.

Where can you start? Start by commenting and engaging on others’ posts. Don’t just LIKE the post, but write a substantial comment. What that means is don’t comment with “Nice article,” “Great read,” or “Interesting.”

Write a sentence or two at a minimum. Add your knowledge and expertise as a thought leader or ask a question and tag the posting author. When they comment back, you can like their comment and comment back again, if appropriate.

Once you feel more confident commenting on about ten posts a day, start writing your own posts, but don’t stop commenting, as you will gain more traction.

You can get questions and content ideas from sites like Answer the Public, Feedly, or even search by topic or keyword for posts on LinkedIn. These resources might give you some inspiration. 

Start with posting two to three times a week until you feel comfortable and can post more. Be consistent and show up regularly.

Grab the reader’s attention in the first sentence and make them see and feel what you see and feel. Is it unique, urgent, useful, or ultra-specific? Is it relatable? Is it currently trending?

Words that create emotion include excitement, fear, anger, joy, love, sadness, surprise, and many others.

Find a visually appealing image to add to your post.

Feel free to add some emojis to the post and break up the content with white space.

Create a call to action in your post.

Add three to five but no more than ten relevant hashtags to your post. Three is best.

Create a “LinkedIn signature,” as Richard van der Blom suggested.

Hopefully, these few tips will give you the inspiration to start.

Let me know how it goes.

Did you read last week’s article on If you have good content on your resume, could the same content make your LinkedIn shine? Part Two.

NEXT STEPS

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