For the first time in 30 years, a Radnor consulting firm has signed a sponsorship agreement, writes John George for the Philadelphia Business Journal.

They’ve selected PGA Tour player Steve Stricker,

CRA Inc., an executive advisory and consulting firm, signed a three-year agreement with Stricker.

Financial terms of the deal were not disclosed.

Stricker, captain of this year’s U.S. Ryder Cup team, will be a PGA brand ambassador for CRA’s Admired Leadership Institute. The sponsorship also involves a recently launched online leadership course.

The CRA Admired Leadership Institute is a week-long program instructing emerging leaders on the art of leadership.

 “Placing the Admired Leadership logo on an athlete’s uniform is no small matter and we wanted to create a partnership with an athlete as extraordinary as the leaders we study and attempt to emulate,” said Scott Baker, chief marketing director for Admired Leadership.

“We believe Steve will be a spectacular spokesperson for our firm and the digital course we are now introducing to a larger audience.”

Stricker has won 12 PGA Tours and five additional PGA Tour Champions wins. He competes in both.

Read more about this new sponsorship agreement between CRA and Steve Stricker at the  Philadelphia Business Journal.