Vitable Health, a Woodlyn-based health care provider, has secured $1.6 million in new funding and will be opening up service in South Jersey and Delaware, writes John George for the Philadelphia Business Journal.
Japan-based SoftBank released seed funding to Vitable through its $100 million SoftBank Group Opportunity Fund.
The venture fund focuses on Black, Latinx, and Native American entrepreneurs who re-imagine traditional business models through technology.
Joseph Kitonga founded Vitable Health offering urgent care, acute care and preventative health care in patient’s homes.
Vitable started with a fee-for-service model but switched to a membership fee model when businesses asked about offering Vitable’s services to their employees.
People pay a monthly fee of $15 to get access to care.
“The concierge model turned out to be quite valuable to people,” Kitonga said. “We’ve found a lot of uninsured and under-insured people rely on us as their sole provider.”
Business also picked up when the pandemic hit when people didn’t want to risk visits to the hospital.
Vitable health has five full-time employees , along with 100 nurses and advanced nurse practitioners that can be dispatched at any given time.
Read more about Vitable Health’s investment plans at Philadelphia Business Journal here.
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