Giant Food Stores will now be known as The Giant Company. It’s redesigning its brand logos as well with contemporary colors and designs, writes Donna Rovins for dailylocal.com.

The new name relates to “the important role the company, its stores and team members have played in the lives of families,” a company press release stated. The company was founded in 1923.

“For nearly a century, we’ve been a trusted part of the communities we serve, helping families come together to share a meal and create special memories,” Nicholas Bertram, president, The GIANT Company, said in the release. “For us, food and families go hand in hand and as we look to our future, we wanted to make sure our name reflects all we aspire to be as an omni-channel retailer.”

The Giant Company has nine Giant supermarkets in Delaware County.

The company has made changes to logos for each of its brands–Giant, Martin’s Giant Heirloom Market, Giant Direct and Martin’s Direct.

The new name and logo will be phased in through the year. It has already been placed on the exterior of the company’s Carlisle headquarters and the Giant Center in Hershey.

Read more about this new name change for Giant here.

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