Kohl’s wants to give Millennials a positive shopping experience, so it’s testing 50 new outfit bars. The first opened late April in its Havertown store, writes Nathaniel Meyersohn for CNN Business.
On-the-go Millennials don’t want to spend time roaming big-box retail stores searching for the right size and style. The outfit bar helps them put the right outfit together.
Kohl’s pulls together a curated mix of its national brands as well as a few of its in-house clothing lines.
In the middle of the open section, three mannequins display varied styles: a sporty outfit, a sleek jumpsuit and blouse-and-skirt basics. PopSugar pants and tops and Champion jackets hang on side racks, while Levi’s jeans are laid out on a table.
A sign in the outfit bar encourages time-strapped shoppers to grab one of the looks Kohl’s features in the section.
Elizabeth Labor, 29, gave the outfit bar high marks.
The “abundance of choices” at Kohl’s often made it difficult for her to decide how to match clothes. But she found the outfit bar helpful. “It was cool to get some ideas of what you could piece together,” she said.
Read more about the new outfit bar at the Havertown Kohl’s here.