Philadelphia Union Now Has ‘Proud Style Partner’ in Levi Strauss
The Philadelphia Union now has a “Proud Style Partner” in Levi Strauss, writes John George for the Philadelphia Business Journal.
The Chester-based Major League Soccer team has entered into a partnership with the clothing company. The terms were not disclosed.
Under the partnership, Levi’s will outfit the Union’s front-office staff on game days. The San Francisco-based company has similar arrangements in Europe with French soccer team Paris St. Germain and German soccer team FC St. Pauli.
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The partnership with the Union is its first with an MLS franchise.
“Since our brand evolution started, we’ve strived to create a unique, indie, edgy brand in Philadelphia,” said Doug Vosik, the Union’s vice president of marketing.
“Being recognized by Levi’s through this partnership demonstrates that something very unique and special is happening at the Philadelphia Union.”
The Levi’s-Union collection will be available at certain retail outlets, including the Union Shop at Talen Energy Stadium in Chester.
Read more about the Philadelphia Union and Levi Strauss in the Philadelphia Business Journal by clicking here.
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