The Upper Darby School District is starting a branding campaign with the help of Magnum Integrating Marketing, writes Kevin Tustin for the Delaware County News Network.
Per a $70,000 contract, Magnum Integrating Marketing, a Philadelphia firm, will conduct three phases of branding work over 18 months. The work will commence this school year and continue into the next.
Phase One will last a maximum of six months and consist of research – including brand evaluation, social survey feedback, and constituent interviews – to establish objectives.
Phase Two will start next school year and focus on developing the brand. Work will include logo designs for the 14 schools and the district seal. There will also be a brand style guide for marketing.
The final phase will include social media engagement, online surveys, and website analytics, along with post-launch interviews.
Upper Darby is the first public school district Magnum has worked with. The company has previously done campaigns for Temple University, University of the Sciences, and Penn’s Wharton School.
Read more about the branding campaign from the Delaware County News Network by clicking here.