As Cigarette Ads Continue to Profile, Lincoln and Cheyney to Ban Tobacco on Campus

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Lincoln and Cheyney universities are joining a growing list of colleges that are banning tobacco on campus, writes Sara Hoover for WHYY.

Currently, less than half of the nation’s 102 historically black colleges and universities and only a third of community colleges have official smoke-free or tobacco-free policies.

Now, an initiative started by the CVS Health Foundation and Truth Initiative is helping minority-serving institutions adopt policies that ban smoking on campus with two-year, $10,000 grants.

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“We see in the African-American community, for example, 10 times the number of cigarette ads than other neighborhoods,” said Cianti Stewart-Reid, the vice president of Campaigns, Community Youth Engagement at Truth Initiative. “It is profiling.”

This initiative approaches smoking as more than simply a public health issue and focuses on reaching marginalized populations that have been disproportionately profiled for tobacco marketing.

Lenetta Lee, the associate vice president for student affairs and dean of students at Lincoln, said that “the initiative offers another opportunity for a healthier campus.”

Read more about the initiative at WHYY here.

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