Radnor-based eMoney Advisor is finding ways to combine artificial intelligence, computer algorithms, and voice recognition with the world of money management and investing, write Sabrina Willmer and Nishant Kumar for Bloomberg.

Acquired by Fidelity two years ago, eMoney provides investment advisors with software that makes interactions with customers much easier.

Its office of 600 people also looks more like that of a Silicon Valley startup than a financial services company, with beanbag chairs, huddle rooms, and Segway scooters.

[uam_ad id=”52851″]

Advertisement

Fidelity’s acquisition was prompted by the growing urgency among investment firms to figure out how to master the digital world.

“We’re working to innovate, so we don’t get caught flat-footed,” said Bill Doyle, head of research for Fidelity Labs.

A recent survey has shown that customers nationwide are ready to start trusting tech companies with their savings. In fact, half of investors with a minimum of $1 million in assets would be willing to consider trusting top tech companies like Google and Amazon to manage their wealth.

“All of us in this industry need to be sort of eyes wide open,” said eMoney CEO Ed O’Brien.

Read more about eMoney Advisor’s new tools at Bloomberg by clicking here.

[uam_ad id=”52850″]