Chester’s nonprofit grocery store Fare & Square is encouraging people to buy healthier food while struggling to stay afloat, writes Laura Benshoff for National Public Radio.

Despite offering most of the items that people expect to see in grocery stores, in addition to its healthier foods, Fare & Square is struggling to stay afloat. It is now taking in 20 percent less than it needs to break even.

To combat this, it has started experimenting with incentives to get people to spend more on fresh and healthful food by reducing the cost of items like produce.

Through a program called Carrot Cash, customers who are living on less than 200 percent of the poverty line are given seven percent back on all purchases, and they get back even more for every dollar spent on fruits and vegetables.

For now, the store is subsidized by Philabundance, but the staff is actively working on trying to secure the store’s future, without wavering in its dedication to healthier options.

“We have to recognize everybody wants a wide range of foods,” said produce manager Nate Sumpter, noting that packaged goods “might be what it takes to bring people in, recognizing that if you don’t do that, they’re going to go somewhere for that food.”

Read more about Fare & Square from National Public Radio by clicking here.