Jared Coyle, SAP America’s first AI-focused exec, is a former physicist who was once SAP’s “Awesome New Stuff” officer, writes Patrick Kulp for Tech Brew.
Coyle’s team examined emerging AI technologies and their potential applications within the German enterprise software giant.
The Awesome New Stuff group even proposed an early GPT model for customer service years before ChatGPT entered the mainstream.
These days, it’s generative AI that’s hot. SAP’s AI copilot, Joule, is embedded in its products for tasks like expense validation, sales and customer service, and supply chain management.
“We are once again doubling down on AI in 2025,” CEO Christian Klein said on an earnings call in January.
Coyle is running AI operations in the Americas for SAP, which has its American headquarters in Newtown Square. The job covers how SAP uses the technology internally as well as selling AI business products.
SAP is already in established places in offices everywhere so that works to its advantage.
“What we realized is, we are running a huge portion of the world’s economy through our systems, and we need to bring AI to the business processes in those solutions,” he said.
See where the future of AI may be according to SAP America’s chief AI officer in Tech Brew.
