Speer Madanat, the visionary behind Pizza West Chester, Steaks West Chester, and the upcoming Ice Cream West Chester, managed to achieve major success with his eatery on word of mouth alone, writes Ed Williams for the Main Line Today. 

Madanat has been in the pizza business for nearly three decades. He and his brother Joseph co-owned Joey’s Pizza in Thorndale from 2007 to 2022. 

However, he approached his current pizzeria differently. He placed minimal signage, did not open a website, and is only open for limited hours which are posted on social media. But the customers found him and kept coming. 

“We’ve created a destination spot – and the town deserved one,” explained Madanat. 

His secret to success is simple. 

“Prioritizing quality ingredients and flavors with a small menu is something that truly stands out,” he said. “My commitment to quality and customer satisfaction is what keeps people coming back.” 

His list of chefs who inspired him contains several impressive names. 

“Marc Vetri, Danny [Giampietro] from Angelo’s Pizzeria [in South Philadelphia], Joe Beddia [Pizzeria Beddia in Fishtown], Lucali [in Brooklyn, New York], and all the spots I visited in New Haven, Connecticut,” he said. 

Read the entire interview with Speer Madanat at the Main Line Today. 

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