A collaboration between the Kelce brothers and General Mills means shoppers are likely to see a new Kelce cereal that mixes three of their favorite brands, writes Gabriela Carrol for The Philadelphia Inquirer.

There’s no official name announced yet for the Kelce-inspired cereal, though Kelce Krunch seems a natural fit.

There’s also no release date.  Jason, of Haverford; and Travis Kelce  talked about the cereal at the Cannes Lions advertising festival in France after photos leaked of them filming a commercial on a large Lucky Charms set.

The cereal will be a mix of Jason’s Reese’s Puffs, Travis’ Cap’n Crunch, and Lucky Charms, because “why not.”

“We were like, this is going to be terrible, but it’s good,” the retired Eagles center said at the festival. “Trust me, I don’t know why it works, but it works.”

“I do. It’s sugar,” Travis interjected.

“It’s covered in it,” Jason said.

Travis insisted the cereal would be healthy, adding he’d eaten it all day for the commercial shoot and didn’t get sick.

Collaborating with General Mills on a cereal has been nostalgic, according to the brothers.

“It’s fun because General Mills, it was in our cabinets, it was in our households all day, every day,” Travis said.

Read more about a new Kelce cereal in The Philadelphia Inquirer.