Center City businesses and organizations are looking for ways to make visiting Philadelphia’s downtown more convenient for everybody, writes Emma Dooling for the Philadelphia Business Journal.

Center City District CEO Prema Katari Gupta said during her organization’s recent panel event that her focus is no longer on pre-pandemic recovery but instead attracting new residents, workers, and visitors to the downtown.

Leaders of SEPTA, Ensemble Arts Philly, and High Street Hospitality Group also said they were looking to attract new audiences. They plan to do that by making getting into the city and accessing their businesses as easy as possible.

“We’re in the age of convenience,” said Ensemble Arts Philly EVP and chief marketing and audience experience officer Crystal Brewe. “It’s about what convenience as consumers has done to us, and we really don’t want to think much about how to get to Center City and how to purchase tickets.”

One of the moves SEPTA plans for this summer is to extend the tap-to-pay option out to its Regional Rail lines.

“It should not feel different to pay for SEPTA than it does to pay for your morning coffee,” said SEPTA Chief of Staff Liz Smith.

Read more about the various plans to make Center City more convenient at the Philadelphia Business Journal.

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