SCORE Offers Small Business Help With These March Workshops and Webinars
SCORE Chester and Delaware Counties is announcing several free workshops and webinars to help small business owners in March.
What’s Your Digital Marketing Success Plan?
On Tuesday, March 5, from 11:30 AM to 1 PM, learn how to map out a digital marketing strategy in this live online event to get more clients, better leads, and more revenue.
Just posting on social media won’t get you the results you want if you haven’t defined your strategy.
If you are committed to growing your organization but struggling to map out the process using digital marketing, there are steps you’ll want to take.
Just posting on social media won’t get you the results you want if you haven’t defined your strategy. In this free webinar, you will learn how to map out a digital marketing strategy to get more clients, better leads, and more revenue.
Are you being found on the web? Do you know what type of digital content is useful and relevant to your audience? Do you keep the conversation going when someone has shown an interest in you on the web, on social media, or in person? Do you have a plan and consistent processes? Attend this webinar to find out how.
Topics discussed:
- Get your message right.
- Get crystal clear on what you need and what you don’t need to align with your perfect target audience.
- Own your presence.
- Get control and ownership of your platforms and avoid building your business on “rented” 3rd party platforms.
- Build one strategy.
- Integrate everything into one cohesive strategy that is easier for you and your team to implement.
The webinar presentation is available as a download 12 hours to 24 hours before the webinar.
About the Presenter
Donna Botti Delos makes the web work for their small business and nonprofit customers by providing websites, digital marketing services, and training.
Acquiring a GSA Multiple Award Schedule
GSA Schedules are the buying method of choice for Federal Agencies and the fastest and easiest way for businesses to introduce their products and services into the Federal market.
In this March 5, Noon to 1:30 PM webinar, Mike Perch, founder and owner of Road Map Consulting (RMC) and a subject matter expert in the fields of federal and state public procurement, will explain how to secure business under GSA Multiple Award Schedule (MAS) contracts.
Topics to be covered include:
- What is a GSA Schedule Contract?
- Benefits, for the government and the contractor
- Readiness and eligibility
- Submitting a proposal to get on the GSA schedule in response to a solicitation
- Securing business under the GSA schedule
The webinar presentation is available as a download 12 hours to 24 hours before the webinar.
About the Presenter
Mike Perch is the founder and owner of Road Map Consulting LLC (RMC) and is a subject matter expert in the fields of federal and state public procurement.
He has 27 years experience in Federal Government Contracting, program management, training, and curriculum development, including 17 years as the owner of an 8(a) audio visual systems integration firm, which he sold in 2006.
Simple Steps for Starting Your Business–Startup Basics
Are you ready to start a business? This March 6, Noon webinar provides you with an overview of the skills and tools you need when deciding to start a business.
You will learn about:
- The advantages and disadvantages of owning a business
- The most profitable form for your business
- The fundamentals of formation, organization, marketing, cash flow, and funding sources
Simple Steps for Starting Your Business webinars helps you determine if you are ready to take the next step toward becoming an entrepreneur. The content is designed to work in conjunction with mentoring.
Request a SCORE mentor at score.org/find-mentor.
This event is sponsored by Truist Financial Corporation.
The webinar presentation is available as a download 12 hours to 24 hours before the webinar.
About the Presenter
Daniel Garlen is a SCORE Certified Mentor, semi-retired engineer, educator, and small-business owner.
In 1992, he and a partner founded Kg Systems, a tech company that designed and built automated weighing systems. Garlen still operates that business today.
Advertising in Amazon’s Store
In this free webinar on Thursday, March 7, from Noon to 1 PM, learn how to advertise in Amazon’s store to improve product visibility and reach new customers.
In this session, learn the fundamentals of advertising in Amazon’s store to improve product visibility, reach new customers, and sell your products with efficiency.
Discover advertising solutions for every budget and various mechanisms and strategies, such as Amazon Pay Per Click (PPC), Sponsored Brands, negative keyword targeting, and much more.
There will also be information on the resources and programs Amazon has to help enable small business success.
This live online event is sponsored by Amazon.
The webinar presentation is available as a download 12 hours to 24 hours before the webinar.
About the Presenter
Diana Mungu is a program manager for the Small Business Partnerships & Education team at Amazon, where she curates content and engages small business communities to educate them on various programming and resources at Amazon to support their continued growth.
Mungu joined Amazon in December 2022, where she began her journey as an Account Manager for the Black Business Accelerator program and later the Seller Success & Recruitment team for North America.
During her tenure, she has remained focused on enabling the success of entrepreneurs, small businesses, and underserved communities
How to Create a Budget That Works for You
Learn how to build an effective and easy budget to plan for your financial future.
Whether you’re striving to pay off debt, grow your business, or just gain control of your finances, creating an effective budget is the cornerstone of business success.
In this March 7, 1 PM webinar, an expert speaker will show you how to build an effective and easy budget to plan, manage, and save for the financial future of your business.
What you’ll learn:
- Understanding Profit and Loss
- Understanding your expenses
- Pricing products and services
- Money-saving strategies in business
Live attendees will receive free business resources and a link to this webinar recording.
Sponsored by the National Bankers Association Foundation.
About the Presenter
Julie Brander is a Certified Business Mentor for SCORE.
The Mindset of a Successful Business Owner
Only 20 percent of all businesses make it 5 years; this March 12, 11:30 AM to 1 PM webinar will provide crucial information to help you succeed!
The webinar will cover the following topics:
- The role of a business owner
- The 5 levels of business ownership
- The 4 types of intelligence for business ownership success
- Why a franchise succeeds
- Wealth Building
The webinar presentation is available as a download 12 hours to 24 hours before the webinar.
About the Presenter
Patrick Donohue loves to leverage his extensive business background in order to help others find personal satisfaction in growing successful businesses.
Social Media Marketing Strategies for Your Small Business
Learn the basics of social media and current trends you should follow.
Social media can be a powerful tool for small business owners to market their products and services directly to their customers. However, social media can also be overwhelming. Which platform do you post on? How often should you post? What do you post and when?
In this March 12, 1 PM webinar, marketing expert Patty Ross will teach you the basics every business owner should know about social media marketing and the latest trends you should follow.
You will learn:
- How to create a content calendar
- How to choose which platforms make sense for your business
- The right times to post on each platform and how often
- What type of content to post for the best engagement
- What are the best social media advertising options
Live attendees will receive free business resources and a link to this webinar recording.
About the Presenter
Patty Ross is the founder of Golden State Marketing and California Wine Marketing.
Creating a Quick Business Plan
You have a great business idea, but what is the next step? How do you turn your idea into a great product or service? In this March 14, 7 PM webinar, learn how to write your “Value Proposition” and use the “Lean Canvas” to capture key ideas, concepts and strategies about your business.
When you leave the webinar, you’ll be able to draft your own one-page business plan.
All registrants will receive access to webinar materials in advance and link to the recorded webinar after the live event.
This webinar is part of SCORE’s Small Business Essentials (SBE) Webinar Series. The series is designed to prepare anyone who is considering starting a business to make the decisions and plans you need to successfully launch your business.
All webinars are taught by experienced certified SCORE Mentors.
Driving Traffic to Your Website: Tips, Tricks & Strategies
“Build it, and they will come” was a nice concept for a movie.
Unfortunately, build it, and they will come does not work for websites. To get people to come to your website you have to proactively market it.
This March 14 Noon webinar will explore the many strategies available and recommend some tips and tricks you can use to drive traffic to your website, resulting in more sales leads.
The webinar presentation is available as a download 12 hours to 24 hours before the webinar.
About the Presenter
Cary Baskin is the owner of the Marketing Department in Malvern, a website, SEO and digital marketing agency dedicated to helping clients build their brand, connect with their target market and generate leads.
Since 2011, his marketing agency has helped solo-preneurs, and small and medium-sized businesses leverage the power of the Internet to market their business locally or nationally.
His career spans over 40 years, where he developed and launched many products nationwide as well as global market development in Canada, Europe, SE Asia, and Japan while working for Fortune 100 companies.
The webinar presentation is available as a download 12 hours to 24 hours before the webinar.
Grant Writing 101: How to Create a Grant Proposal
Learn the grant-writing skills you’ll need to craft compelling grant proposals.
Congratulations, you’ve found a grant opportunity! However, the challenge doesn’t end there. Applying for a grant involves the art of “grant writing,” a task that can be just as challenging as finding the grant itself. In this webinar, we’ll teach you the grant writing skills you’ll need to craft compelling grant proposals to help increase your chances of securing funding.
Our expert presenter will explain the application process, what a grant proposal is, and how it can help you apply for grants. Finally, our presenter will guide you through developing a standard grant proposal that can be utilized across multiple funding opportunities.
In this March 14, 1 PM webinar, you’ll learn:
- What is a grant proposal, and how can it help
- Learn to write a proposal that aligns with funding applications
- Discover common reasons why funding applications get denied
- Uncover valuable resources and sources for finding grants
Live attendees will receive free business resources and a link to this webinar recording.
About the Presenter
Cheryl Smith is CEO of Dewlyn Nonprofit Services.
Mastering Credit Repair: A Guide to Improve Your Credit Score
Learn strategies and techniques that will help you take control of your credit score.
Regardless of whether you’ve learned from past credit mistakes, your bad credit history can hold you back from achieving your financial goals. Join us and learn the actionable steps you can take to repair your credit score.
In this webinar, our expert presenter will walk you through the strategies and techniques that will help you take control of your credit score. Whether you’re struggling with overdue bills, loan denials or want to improve your credit standing, this webinar will equip you with the tools to succeed.
You’ll learn the following:
- The fundamentals of credit scores and the impact of bad credit
- How to identify common credit report errors and how to dispute them
- Effective strategies to repair your credit
- The healthy financial habits you can use to maintain good credit
Live attendees will receive free business resources and a link to this webinar recording.
Sponsored by the National Bankers Association Foundation.
Marketing Part 1: Developing Your Marketing Plan
Many entrepreneurs create products or services they can’t sell no matter how hard they work.
It doesn’t have to be this way. This webinar will help you build a roadmap you can use to identify your ideal clients and discover a value proposition that will set you above your competition. We’ll also explain how to conduct a competitor analysis. Plus, we will review different pricing strategies and show the impact of pricing on profits.
This March 20, 7 to 8:30 PM webinar sets the stage for the next webinar in the Small Business Essentials series, Marketing Part 2: Promoting Your Business.
All registrants will receive access to webinar materials in advance and link to the recorded webinar after the live event.
This webinar is part of SCORE’s Small Business Essentials (SBE) Webinar Series.
The series prepares anyone considering starting a business to make the decisions and plans you need to launch your business successfully. All webinars are taught by experienced certified SCORE Mentors.
Marketing Part 2: Promoting Your Business
You’ve developed a wonderful new product or service, and now you need customers to buy it!
This March 21, 7 to 8:30 PM webinar will walk you through the most common promotional methods used by entrepreneurs, including networking, referrals, social media, content marketing, email marketing, and search engine optimization (SEO).
The webinar will help you decide how you can best reach your targeted customers and show you how to create your next promotional plan.
While not required, to get the most out of this webinar, please consider attending “Marketing Part 1: Developing Your Marketing Plan” first.
All registrants will receive access to webinar materials in advance and link to the recorded webinar after the live event.
This webinar is part of SCORE’s Small Business Essentials (SBE) Webinar Series. The series is designed to prepare anyone considering starting a business to make the decisions and plans you need to launch your business successfully. All webinars are taught by experienced certified SCORE Mentors.
Bookkeeping for Small Business
For owners of new or recently established businesses, bookkeeping can be a daunting task. An understanding of basic accounting and financial statements is crucial for making informed financial decisions.
In this March 21 Noon webinar, you will learn the basics to keep your financial house in order.
You will learn:
- Why do you need to know this?
- Bookkeeping basics
- The three critical financial statements
- Where’s the cash?
- Debits on the left – conceptualizing transactions
- Overview of estimating, forecasting, and breakeven analysis
The webinar presentation is available as a download 12 hours to 24 hours before the webinar.
About the Presenter
Neil Abitabilo served as a “C” level officer, board director, and corporate turnaround expert and has over four decades of experience not only in the corporate world but also as a Management Consultant.
He currently serves as a Senior Management Consultant and Principal with NJA CONSULTING LLC.
Abitabilo is also an adjunct professor in the MBA program and a Member of the College of Online and Continuing Education at Southern New Hampshire University.
Google My Business: How to Get Your Business on Google Search and Maps
Learn how to build and manage your Google Business Profile, ensuring visibility and accuracy across Google Search and Google Maps.
Ensure your business appears on Google Search and Maps and boost your online visibility by leveraging Google My Business, now known as Google Business Profile.
In this March 21, 1 PM webinar, an expert presenter will show you how to build and manage your Google Business Profile, ensuring visibility and accuracy across Google Search and Google Maps.
Take advantage of this opportunity to maximize your online presence and attract customers in your local community and beyond.
Here’s what you’ll learn:
- Understanding the basics of Google Business Profile
- Step-by-step guidance on creating and verifying your business profile
- How to build a profile without a brick-and-mortar
- How to optimize your business information
- How to manage your business profile to stay relevant
Live attendees will receive free business resources and a link to this webinar recording.
About the Presenter
Tracy Davis Lee is a Marketing Consultant with ZingPop Social Media.
Win Customers with Your Website
How do you set your website up to win over customers? Your website has to attract and engage visitors, educate them about your products and services, and convert them into customers. Success begins with a plan!
This free March 26, 11:30 to 1 PM webinar, presented by Co-Founder of Cardsetter Jessica Baldwin, will show you the key elements your website needs to succeed.
After the session, you’ll have a better understanding of:
- The critical role your website plays in your online marketing strategy
- The features and tools you’ll need to execute your plan
- How to get everything working together to achieve your goals
- How to set your website up to attract, engage, and convert your ideal customers
Attendees will receive a free website planning workbook.
The webinar presentation is available as a download 12 hours to 24 hours before the webinar.
About the Presenter
Joshua Toenyes, CEO and the creative force behind Cardsetter, brings over a decade of web software development experience.
A University of California, San Diego grad and a Navy veteran, Toenyes’ blend of technical expertise and disciplined leadership has been instrumental in growing Cardsetter into a go-to platform for small businesses seeking to establish their online presence.
His focus on creating stable, secure, and intuitive software reflects his commitment to delivering exceptional value to his customers.
Grow Your Sales by Getting Higher Paying Clients
Learn how to find high-paying clients that will give you the biggest return on your time and effort.
For entrepreneurs, time is money, so why settle for low-paying clients when, with the same amount of effort, you could attract high-paying clients like major corporations and potentially double your sales income?
In this valuable March 26, 1 PM webinar, bestselling author and USA TODAY’s small business columnist Steve Strauss will show you how to find high-paying clients who will give you the highest return on your time and effort.
In this webinar, you will learn:
- Pitch to high-paying clients
- Convince them to say yes
- Land a high-paying client that will lead to more high-paying clients
Live attendees will receive free business resources and a link to this webinar recording.
About the Presenter
Steve Strauss is USA Today’s senior small business columnist and best-selling author, MrAllBiz.com.
How to Use Sales Funnels and Marketing Automation to Grow Your Business
Learn how to use sales funnels to grow your business, automate your marketing tasks, create a complete customer journey map, and determine your business KPIs.
A sales funnel is a marketing term describing where your customers are in their purchasing journey and what marketing tools you can use to guide potential customers from interest to purchase.
In this March 28, 1 PM webinar, you’ll learn how to use sales funnels to grow your business, automate your marketing tasks, create a complete customer journey map, and determine your business KPIs to easily track what’s working and what’s not.
You’ll learn:
- What is a sales funnel and how to use it in your business
- How to create a complete customer journey map from discovery to purchase
- Automation tools you can use to streamline marketing processes
- How to establish and measure KPIs
Live attendees will receive free business resources and a link to this webinar recording.
About the Presenter
Yemi Oluseun is a Growth Consultant and Project Manager for The Change Hive.
About SCORE
SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow, and achieve their goals with a variety of SCORE New Year tools like webinars and workshops.
Make a difference as a SCORE volunteer.
Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.
SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.
SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).
Find out more about January 2024 SCORE webinars and other small business workshops and webinars.
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