During the month of February, a traditionally slower travel period in the tourism sector, the Valley Forge Tourism & Convention Board (VFTCB) is targeting locals and visitors with a consumer marketing program promoting easy-to-plan date ideas in Montgomery County.

“February here in Montgomery County is all about having the most fun during the shortest month of the year,” said VFTCB’s AVP of Marketing, Justine Garbarino. “From dinner dates to play dates, there are so many ways to enjoy a date night with significant others, family, and even friends in Montco.”

In partnership with Madden Media, the campaign strategy will target the Philadelphia DMA via digital and social media advertising, radio, and more. Campaign advertising is expected to drive users to the campaign landing page which outlines date night events and itineraries, 50+ creative date ideas, hotel deals, and more.

New this year, a consumer activation will help generate buzz for the campaign. Between Feb. 1-11, a campaign-branded glass truck will drive throughout Montgomery County and Philadelphia, bringing dinner dates to life while encouraging people to make a reservation in Montco. WMMR’s on-air host and Preston and Steve Show producer, Marisa Magnatta, will document a Montco date night, catered by Harvest Seasonal Grill, live from inside the truck on her social channels.

The following list details the schedule of the glass truck:

Thursday, Feb. 1: The tour will launch in the Philadelphia region, covering Rittenhouse Square, Liberty Place, Dilworth Park, Philadelphia City Hall, Love Park, Comcast Center, Benjamin Franklin Parkway loop, Academy of Music, The Kimmel Center, and The Avenue of the Arts loop.

Friday, Feb. 2: In the Philadelphia region, the tour will cover Fox 29 Studios, Reading Terminal Market, Center City loop, Chinatown, Franklin Square, Independence Hall, Walnut Street Theater, Museum of the American Revolution, Historic District/Old City loop, and River Rink.

Saturday, Feb. 3: Still in the Philadelphia region, the glass truck will be at restaurants throughout Center City and Old City during restaurant week.

Sunday, Feb. 4: The truck will be located in the King of Prussia area, including King of Prussia Mall, King of Prussia Town Center, Valley Forge Casino, Top Golf, Greater Philadelphia Expo Center, and Valley Forge Park.

Monday, Feb. 5: Again in the Philadelphia region, the truck will be at 30th Street Station, University City, and West Philly loop.

Tuesday, Feb. 6: In the Philadelphia region, the truck will cover the North Broad Street loop, Temple University, Fairmount, Community College of Philadelphia, Spring Garden Street loop, Fishtown, and Northern Liberties.

Wednesday, Feb. 7: In Montco, the truck will be at Providence Town Center (Collegeville), Pottstown, and Skippack.

Thursday, Feb. 8: Again in the Montco region, the truck will be at Conshohocken, Norristown, Plymouth Meeting Mall, Montgomery County Community College, Ambler, and Glenside.

Friday, Feb. 9: The tour will again be in the Philadelphia region, covering Rittenhouse Square, Liberty Place, Dilworth Park, Philadelphia City Hall, Love Park, The Comcast Center, Benjamin Franklin Parkway Loop, Academy of Music, The Kimmel Center, and The Avenue of the Arts loop.

Saturday, Feb. 10: The truck will be in the Main Line region, covering Ardmore, Suburban Square, and Lancaster Avenue loop.

Sunday, Feb. 11: Philadelphia truck locations will include Wells Fargo Center (Villanova University v. Seton Hall), Xfinity Live, Live! Casino and Hotel, South Philly and Delaware Avenue loop, the Italian Market, and the airport.

Additionally, for the duration of the month-long campaign, the VFTCB will host giveaways via email marketing and social media for gift cards to local restaurants and dining experiences.

With this initiative, the VFTCB hopes to take the hassle out of travel planning, and with more than 80 hotels in Montgomery County, the campaign makes it easy to turn Valentine’s Day celebrations into the perfect staycation.

“There’s an extra day this February to spice things up and enjoy a date in Montco,” said Garbarino. “We know that time together is special for a lot of people and look forward to welcoming them to Montgomery County.”

Learn more about the Date Night Marketing Campaign and The Valley Forge Tourism & Convention Board, a private, non-profit membership sales and marketing organization that actively promotes the Valley Forge area and Montgomery County as a convention site and leisure visitor destination by promoting patronage of its member hotels, restaurants, attractions and services.