Travis Kelce, playing tight end for the Kansas City Chiefs, had his moments coming out of his third Super Bowl with a win for the Kansas City Chiefs.

Brother Jason Kelce of Haverford also had a chance to get into the game, sort of, as he appeared in a half-time RedHot Super Bowl ad for Frank’s RedHot. Write Philip Ellis for Men’sHealth.

“Frank’s RedHot is so good, I put it on everything,” he said for the spot. “Literally. Everything. I’m even putting it on foods advertised in the big game, and I’m gonna eat them. A bunch of cookies. Bowls of chips. Even bowls of yogurt. Yes, even pop. As long as it’s got Frank’s on it, it’s gonna be dyn-o-mite, baby!”

The RedHot Super Bowl ad invites viewers to share photos and videos of themselves on social media putting the hot sauce on all kinds of foods for a chance to win one of 58 $1,000 cash prizes.

A second ad features an over-the-top Kelce giving out his recipe for buffalo chicken dip.

Showing up on product endorsements is becoming old hat for Jason Kelce. He’s already partnered to do ads with Old Spice, Tide, Buffalo Wild Wings, and Campbell’s Soup.

Find out more about these latest promotions from Jason Kelce in Men’sHealth.