October Has Lots of SCORE Treats for Business Owners
SCORE Chester and Delaware Counties has free October SCORE webinars and live presentations to help you maximize your small businesses’ potential.
Online–How to Create Killer Content for Social Media and Your Website
We’ve all heard that “content is King,” but what does that mean? Even if you do not consider yourself to be a writer or artist, you can learn how to create content that will engage prospects and optimize your business’s ranking on search engines (SEO).
On Oct. 23, from 10 to 11 AM, learn how to generate the original content Google and all search engines are looking for when they rank websites and social media sites.
The more original content you have on your social media and your website, the higher your business will rank in organic searches of the World Wide Web.
This SCORE seminar will show you where professional content creators go for ideas, information, photos, and videos and then put it all together to create original content.
Even if you do not consider yourself to be a writer or artist, you can learn how to create content that will engage prospects and optimize your business’s ranking on search engines (SEO). That “killer content” also will raise your visibility in the marketplaces.
About the Presenter
Judith Lee is a Certified SCORE Presenter who provides SCORE seminars at libraries and Chambers of Commerce in Chester and Delaware counties.
Lee is a highly experienced communications professional who has focused on Social Media as an effective and affordable tool that “levels the playing field” for small businesses.
Her clients include small business owners, healthcare professionals, and non-profit groups.
Year-End Tax Planning for Your Business for 2023
In this Thursday, Oct. 24, 1 PM live webinar, learn what year-end tax planning you can do to favorably impact your bottom line and tax bill for 2023 and how to better position yourself moving into 2024.
With the final quarter of the year still ahead, learn what year-end tax planning you can do to favorably impact your bottom line and your tax bill for 2023 and how to better position yourself moving into 2024.
Whether you work with a CPA or go it alone, learn which tax breaks apply to you and how to nail them down now before time runs out.
In this webinar, you will learn:
- What’s new for your 2023 return
- Year-end actions to reduce your 2023 tax bill
- Best business practices to avoid problems with the IRS
- Necessary actions to get ready for 2024
Live attendees will receive free business resources and a link to this webinar recording.
Online–Getting Started With Quickbooks Online
Using QuickBooks® Online effectively enables you to improve cash flow, increase profitability, and, for nonprofits, better manage programs and funding. This seminar on Oct. 24, from 10 to 11 AM, focuses only on QuickBooks® Online software.
It will cover:
- Getting started with QuickBooks® Online: Setting up your company file and chart of accounts.
- Protecting your data with passwords and preferences.
- Entering transactions: Recording receipts and disbursements; Managing receivables and payables; recording credit card transactions.
- Reconciling bank and credit card accounts.
- Creating key reports: profit and loss, balance sheet, open invoices, unpaid bills.
- Using classes, job tracking, and billable time and costs.
Millions of businesses and nonprofits use QuickBooks® Online software to manage their bookkeeping. Understanding how to set up and use the software correctly is the key to having accurate reports and useful data to help you run your business.
Using QuickBooks® Online effectively enables you to improve cash flow, increase profitability, and, for nonprofits, better manage programs and funding.
About the Presenter
Following 3 years as a systems programmer at a computer manufacturer, Cal Leighton worked at a few Fortune 500 companies in business systems development and project management.
He then started a regional IT consulting company based in Philadelphia, serving as its founding President.
Eventually, the consulting company was named to Inc Magazine’s 500 List of fastest privately held growing companies in the United States.
Upon the sale of the company, Leighton worked as a senior partner and location manager at two nationally known IT Consulting companies.
Afterward, he was self-employed as a management consultant. Eventually, he left the IT world and became the controller for a long-care pharmacy that provides drugs to residents of nursing homes.
It is a great “retirement job” and has allowed him continued employment. Cal has been a mentor with SCORE since 1992.
Online–Women and Minority-Owned Business Certification
Becoming certified as a Women’s Business Enterprise (WBE) is about so much more than being able to attach the colorful “women-owned” logo to your business card. It’s about opening up doors to a network of thousands of other women entrepreneurs.
This webinar on Oct. 25, from 10 to 11 AM, is for anyone interested in certification, whether you’re just getting to know us or are already well underway in the process.
It will cover:
- The eligibility requirements so you can know if certification is right for you
- The process, costs, documents required, and what to expect
- The benefits and opportunities available to certified women-owned businesses
WBENC is the largest certifier of women-owned businesses and is recognized by hundreds of major corporations and government agencies with supplier diversity programs. It will show you how to gain this prestigious certificate and use it to build your business!
About the Presenter
Colleen LaCoss is the director of Certification & Business Development with the Women’s Business Enterprise Center – East.
She has the pleasure of assisting over 1,700 certified business owners in our local tri-state region to maintain their certification and use it to grow their business network.
LaCoss has spent her career managing strategy, events, and membership services for various non-profits and loves working in a place where women are empowered to change the world.
Online–Business Finance Basics
On Oct. 25, from 6 to 7 PM, learn from a banking expert why setting up a business financial account is important for your business to grow.
Separating your personal and business banking is important for growing your business. This program will explain the differences and discuss how to:
- Improve the cash flow of your business
- Continue to build and expand your business
- Protect the future of your business.
About the Presenter
Matthew Winston is a Multicultural Banking Leader with Truist Bank, where he supports Maryland, Pennsylvania, and New Jersey.
He started his banking career as a part-time teller in 2011 in Glen Allen, VA.
He was quickly promoted and has since moved up the corporate ladder while living out his personal purpose and inspiring others.
He holds a Bachelor’s degree in Management from Bellevue University and is currently working towards his Master of Business Administration.
With over 10 years of experience in the financial services industry, Matthew feels most accomplished when he is helping people achieve goals they didn’t believe were possible.
Storytelling Marketing–Using Your Story to Create Marketing Content for Your Business
In this Thursday, Oct. 26, 1 PM webinar, ways to use your story to create story-driving content will be discussed as a way to bring awareness to your business.
Do you want to learn how to use your story to create engaging content for your business? As a business owner or entrepreneur, your first marketing asset should be your story. Whether it’s in the form of a bio, personal narrative, website copy or blog, your story will set you apart from your competition and establish to your audience why they should do business with you.
During this webinar, national bestselling author Joylynn M. Ross, founder and CEO of Path To Publishing, and Brandy M. Miller, Path To Publishing Copywriting and Storytelling Expert, will teach you how to use your story to create story-driven content that will bring awareness to your business.
You’ll also learn how to repurpose your story to create other marketing material, such as:
- Blogs
- Articles
- Website Copy
- Newsletters
- Social Media Content
- Books
Live attendees will receive free business resources and a link to this webinar recording.
Online–How to Create Snazzy Graphics for Social Media-A Step by Step Demo
Do you need to learn how to create eye-catching graphics for use online? Learn how to use free tools with this live demo on Oct. 26 from 10 to 11:30 AM.
This workshop will offer step-by-step demos of some tools you can use to create banner images or images for a social media or blog post, presentation, video, and more.
– Wordart.com is a free word cloud tool
– Piktochart.com is a tool for infographics and more, and you can try a few for free before you buy
– Canva.com is a free graphic design tool, and you can use it for social media, personal, business, marketing, education, and more. There are so many templates available, and with too many to list here, take a peek yourself at www.canva.com/templates!
About the Presenter
Lynne M. Williams is a SCORE volunteer and the Executive Director of the Great Careers Group & BENG, a volunteer-run 501(c)3 nonprofit organization that provides career education and networking connections for 1) job seekers in career transition, including veterans and 2) employed and self-employed for career management.
She is also president of ChemPharma.net, a professional association.
In addition, Williams writes resumes and LinkedIn profiles and presents unique research-based workshops on LinkedIn, resumes, the Applicant Tracking System, the Art of Networking In-person and Online, and other career-related, social media, and technology topics.
Connect with Williams at www.linkedin.com/in/lynnewilliams.
About SCORE
SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow, and achieve their goals with a variety of SCORE New Year tools like webinars and workshops.
Make a difference as a SCORE volunteer.
Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.
SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.
SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).
Find out more about SCORE small business workshops and webinars.
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