Having professional photographs on LinkedIn offers several benefits to individuals. Here are some reasons why people should consider having professional photographs on their LinkedIn profiles:

First Impressions: Aside from your banner and headline, your LinkedIn profile photo is often the first thing people notice when they visit your profile. A professional photo presents you as someone who takes your professional image seriously and can leave a positive first impression.

Credibility and Trustworthiness: A professional photograph conveys professionalism and can enhance your credibility in the eyes of potential employers, colleagues, clients, and recruiters. It demonstrates that you are serious about your career and invested in presenting yourself in a polished manner.

Branding and Personal Image: Your LinkedIn profile is an extension of your personal brand. A professional photo helps you align your visual identity with your professional goals and the image you want to portray. It allows you to showcase your personality while maintaining a level of professionalism.

Increased Visibility: LinkedIn profiles with professional photographs tend to receive more engagement and views. When people see an appealing photo, they are more likely to click on your profile and explore further, leading to increased visibility, networking opportunities, and potential career advancements.

Professionalism across networks: LinkedIn is often interconnected with other professional networks, and your profile photo may appear when you interact with others on these platforms. A professional photograph ensures consistency in your online presence and helps maintain a consistent professional image across various networks.

Job search advantages: When job hunting, recruiters and hiring managers often search for candidates on LinkedIn. A professional photograph increases your chances of being noticed and considered for opportunities, signaling that you are serious about your career and professionalism.

Differentiation: In a crowded professional landscape, a high-quality photo can help you stand out from the competition. It demonstrates your commitment to professionalism and attention to detail, setting you apart from profiles with lower-quality or unprofessional images.

Industry Expectations: Depending on your field or industry, having a professional photo may be expected or even required. For certain roles, such as those in client-facing or executive positions, a professional photo can reinforce your suitability for the job and align with industry norms.

Building Relationships: LinkedIn is a platform for networking and building professional relationships. A professional photo helps others recognize you and facilitates in-person meetings or virtual connections. It makes it easier for people to remember you and can initiate conversations.

I want to thank Laura Brown for the professional makeup session before my photoshoot with Ann Marie Casey of AMC Photography Studios.

What a difference in the quality from my 2014 iPhone shot by my daughter! 

Ann Marie presented me with many shots and backgrounds, and I chose my three favorites, one of which I put on LinkedIn.

When choosing a professional image for LinkedIn, opt for a clear and well-lit current headshot where you appear approachable, friendly, charismatic, confident, and professional.

When people see me in person, I look like my recent LinkedIn photo instead of one from the past!

Note that you can run your photograph through Photofeeler to get feedback on how others perceive you as Competent, Likeable, and Influential.

Did you read last week’s article Unlock Your LinkedIn Potential: Say Goodbye to Paragraphy and Embrace Skim & Scan?

NEXT STEPS

• Subscribe to my newsletter on LinkedIn for bright ideas to manage your career.

• Join as a member at https://greatcareers.org/membership of the #1 business networking association on the Philadelphia Business Journal’s Book of Lists three years in a row!

• If you need a resume or LinkedIn profile to get you to your next step, book a call to chat!

• Follow #GreatCareersPHL

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