SCORE new year tools like free webinars are being offered to small business owners in January by SCORE Chester and Delaware Counties.

Entrepreneurship: Is It for You?

Wondering if you have what it takes to start your own business? Join this in-person workshop Jan. 23, 10 to 11:30 AM to learn more about the requirements for a start-up.

Whether you are considering starting a new business, turning your side gig into a full-time job, or trying to earn income from your hobby, this workshop is for you.

The workshop is being offered in person at the Pa CareerLink Chester County.

Find out how to register at PA CareerLink® – Event Details. Registration cut-off is Jan. 23.

For questions, contact pacareerlink@chesco.org. If you would like to register after the registration cut-off time email pacareerlink@chesco.org.

How to Reach Your Customers More Effectively Using Personas

You have a business that offers a product/service, but are you reaching the right customer? Are your customers receptive to your message and are they buying from you? 

This free webinar, part of the SCORE new year tools, can help you find the answers on Jan. 24, 10 to 11 AM.

Most of us start a business because we have a wonderful product or service to offer, but we do not take the time to really understand how that offer will resonate differently with different people. If you can understand what makes your customers tick, you can translate that knowledge into better websites, better content, better campaigns, and better sales!

Join this webinar to: 

• Gain a better understanding of who your customers are and what they want
• Get tips for creating effective marketing strategies based on customer personas
• Learn how to create customer personas that will help you better target your marketing efforts
• Discover how to use those personas to create more effective marketing content and campaigns

About the Presenter

Ila Awasthi is a SCORE volunteer who has been helping small and medium-sized businesses improve their marketing and increase their leads and sales using digital strategies since 2012.

As a Digital Marketing Consultant, Awasthi has successfully developed ad implemented marketing strategies for businesses in a variety of industries including software and tech, e-commerce and retail, manufacturing, home services, travel, legal, and more.

Click here to register.

How to Analyze Your Headlines for LinkedIn, Emails and Blogs

Attention-grabbing headlines help to engage with an audience. Are yours attracting views?

On Jan. 26, from 10 to 11 AM, learn:

• About an analyzer to improve your overall linkedIn headline score, engagement score, and impression score
• Find out if you need some tips to improve your email open rates based on the subject line
• Find out what tools are available to improve your blog titles to make them more appealing.

There will be live demos as well as a Q&A. Resources will be provided.

About the Presenter

Lynne Williams, Ed.D. Candidate, is a SCORE volunteer and Executive Director of the Philadelphia Area Great Careers Group, which provides online career education and networking for career transition (job seekers) and career management ( employed and self-employed).

She also is a writer of resumes, Linkedln profiles, Linkedln company pages, and focuses on keywords and is working on her doctoral dissertation on the topic of Linkedln.

Connect on Linkedln at www.linkedin.com/in/lynnewilliams and visit https://linktr.ee/lynnewilliams to learn more.

Click here to register.

About SCORE

SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow and achieve their goals with a variety of SCORE new year tools like webinars and workshops.

Make a difference as a SCORE volunteer.

Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.

SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.

SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).

Find out more about SCORE small business webinars and SCORE Chester and Delaware County by clicking here. 

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