The Golden Age of Netflix is coming to an end. The streaming giant’s profits are taking a hit as it struggles for subscribers. As 2023 approaches, the company is going to make the unpopular route of confronting password sharing. Netflix is hinting at launching a higher-paid tier for people who want to continue to share, write Sarah Krouse and Jessica Toonkel for the Wall Street Journal.

Over 100 million viewers — like Gina Mazzulla — use Netflix password-sharing accounts. Mazzulla, an employee at Exton’s Bentley Systems, said that she might consider throwing in a few more dollars, but it really depends.  

“If I were to stop watching Netflix is my life going to be dramatically impacted or different? No,” she said. 

The up-charge is only a band-aid to the overall problem. While analysts estimate that introducing the new paid tier could generate $721 million, it’s only a one-off. The company has said that it would enforce the password-sharing ban based on IP addresses.

The U.S. is safe for now, but it’s been test-running on countries in Latin America. It requires subscribers to pay more if their account has a shared password.  

There are still some details that Netflix needs to iron out before enforcing the rule officially such as if an account holder is traveling or has another home.  

Read more about Netflix password sharing in The Wall Street Journal.