Investment advisor Joe Greco will offer an entrepreneur lecture on “Lessons learned that can’t be taught in school,” on Nov. 10 at Neumann University.

His lecture will tell the story of the human element and key themes related to the 30-year journey of a serial entrepreneur.

Greco specializes in wealth management for athletes and entertainers.

He will deliver the seventh annual Rocco A. ’79 and Mary F. Abessinio Lecture in Management and Entrepreneurship at 1 p.m. in the Meagher Theatre. The presentation is free and open to the public.

Greco leads the board and executive team of Procapita Partners, LLC, a registered investment advisor serving the financial and wealth management needs of today’s professional athletes, entertainers, and influencers.

When he created Procapita in 2019, he already had experience in successfully starting, building, and scaling businesses across a variety of industries.   

In 2020, Greco and two partners founded Duffl in anticipation of the amateur and college athlete opportunity in the emerging NIL (name, image, and likeness) era.

That same year, Duffl merged into NoCap Sports, a tech platform with the goal of transforming influencer marketing by uniting brands, agencies, and athletes.

He is now a board member at NoCap and is active in helping the company’s capital-raising and business-development initiatives.

During the pandemic in 2021, he launched Viquity Asset Management, a boutique provider of financial and retirement planning and investment management.   

Earlier in his career, Greco founded the PSC Info Group, recognized twice by Inc. magazine as one of America’s 500 fastest-growing private companies; served as chairman of the board of RevSpring; and founded Thrivest Funding and Nexiify Solutions before folding them into the newly formed Experity Ventures LLC, which was named to the Inc. 5000 list of America’s Fastest Growing Companies in 2021 and 2022.

Greco is also part of the ownership group of Major League Soccer’s Philadelphia Union professional sports franchise and related properties.

Neumann’s inaugural Abessinio Lecture in Management and Entrepreneurship was delivered by Rocco Abessinio himself on Oct. 4, 2016. He and his wife Mary funded the Abessinio Lecture through their family foundation with the intention of bringing to campus each year a recognized professional with expertise in management and entrepreneurship.