SCORE Chester and Delaware Counties is hosting these free webinars and live events in April.

On Tuesday, April 26, learn how to “create killer content for social media and your website.”

The free webinar, from 10 to 11 a.m., will be presented by Judith Lee, a Certified SCORE Presenter who provides SCORE seminars at libraries and Chambers of Commerce in Chester and Delaware counties.

Learn where professional content creators go for ideas, information, photos, and videos, and then put it all together to create original content. Even if you do not consider yourself to be a writer or artist, you can learn how to create content that will engage prospects. 

We’ve all heard that “Content is King,” but what does that mean? Original content is what Google and all search engines are looking for when they rank websites and social media sites.

The more original content you have on your social media and your website, the higher your business will rank in organic searches of the World Wide Web.

This SCORE seminar will show you where professional content creators go for ideas, information, photos, and videos, and then put it all together to create original content.

Even if you do not consider yourself to be a writer or artist, you can learn how to create content that will engage prospects and optimize your business’s ranking on search engines (SEO). That “killer content” also will raise your visibility in the marketplaces.

Lee is a highly experienced communications professional who has focused on Social Media as an effective and affordable tool that “levels the playing field” for small businesses. Her clients include small business owners, health care professionals, and non-profit groups.

Click here to register.

Customers and Competition: Getting the Inside Data

On Thursday, April 28, join this free webinar and learn about “Getting the Inside Data”.

The webinar, from 10 to 11 a.m., will be presented by Sam Bardarik, a SCORE volunteer and the Business and Career Librarian at Chester County Library. 

Are you an aspiring or current small business owner wondering how to get the data needed to drive your business decisions toward success? Join this in-depth walkthrough of the ReferenceUSA database.

Using easy-to-read, custom visualizations, it provides the data needed to answer business questions like:

• Where should I locate my business?
• Who are my competitors?
• Who are my potential customers?
• What are my best advertising strategies?

This workshop will also provide a brief summary of other business resources available for free through the Chester County Library.

Bardarik connects community members to the best databases, guides, books, community organizations, websites, and other resources available for starting or growing a business, navigating the job search, and building career skills.

Click here to register.

About Score

SCORE, the nation’s largest network of volunteer business experts, is dedicated to helping small businesses get off the ground, grow and achieve their goals.

Since 1964, they have provided education and mentorship to more than 11 million entrepreneurs nationwide.

SCORE Chester and Delaware Counties has been operating since 1985, with 120 dedicated volunteers today who provide confidential mentoring at no charge and offer business seminars, workshops and webinars to benefit the local community.

SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).

Find out more about SCORE by clicking here.