Penn State Brandywine Presents Next Session of Idea TestLab for Entrepreneurs

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Three young entrepreneurs in the Idea TestLab pitching a business idea.
Image via psu.edu.

More sessions of Idea TestLab are set to begin in a couple of weeks for those who have a great idea for a business, but don’t know how to get started, reports mychesco.com.

The Idea TestLab is a six-week business accelerator program through the Brandywine LaunchBox, powered by Penn State, for early-stage entrepreneurs who want to explore their idea or address a customer problem for a potential business.

The program will be held via Zoom on Tuesday evenings, 6-8 p.m., from Feb. 15 through March 29 (no session on March 8).

Full scholarships are being offered for selected participants. All class sessions must be attended so attendees can participate in the final pitch event.

“We are excited to offer this valuable program to entrepreneurs in our region,” said Margaret Bacheler, senior director of statewide continuing education and workforce development for Penn State’s Commonwealth campuses.

“The Idea TestLab program is designed to help teams evaluate the viability of their business ideas by coaching them through a proven method of customer discovery and problem analysis. The program will help participants learn how to test the assumptions behind their business ideas.”

Session participants will spend time in breakout rooms where they will receive 1:1 coaching from experienced business leaders and mentors. Participants will be able to meet in between sessions for follow-up with mentors.

The TestLab will conclude with one final virtual pitch presentation, in which participants compete for small grants in seed funding.

To qualify for the Idea TestLab, your business must be in an early stage, which means you have already conceived of an idea and are ready to seek proof of concept and engage in a customer discovery process.

No affiliation with Penn State is required for participation. Applications are accepted from any Pennsylvania-based entrepreneur.

Applications should be submitted by Feb. 6. More information and a link to the application are available here.

Read more at mychesco.com about Penn State Brandywine’s Idea Test.Lab.

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