Acme Markets Inc. is creating its own drive-up-and-go ordering system, dropping its relationship with Instacart, writes Natalie Kostelni for Philadelphia Business Journal.

The Malvern grocery chain is creating 60 internal positions at its stores in Philadelphia and the suburbs.

“In doing so we are discontinuing the use of Instacart as our curbside pickup partner. Instacart services will still be available to customers who would like to schedule delivery through the Instacart website,” said Acme spokesperson Dana Ward.

Acme launched its service in mid-January and should have it in all regional stores in a few weeks.

With its own system, Acme customers can take advantage of sales prices, use coupons and earn and redeem loyalty points.

Acme’s decision dovetails on Instacart’s reducing its in-store shopping jobs by 1,900, triggered by grocery stores like Acme deciding to use its own employees for the service.

The pandemic helped Instacart’s popularity as a way for shoppers to avoid having to visit the stores in-person.

But because Instacart charges stores a 10% per customer fee, grocery stores are not making money on a shopping trip for an Instacart customer.

Read more about Acme’s discontinuing Instacart at Philadelphia Business Journal.