Breweries Find Creative Ways to Get Their Products Into the Hands of Customers

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Iron Hill Brewery is tapping into some temporary supply shortages by having eggs, potatoes and toilet paper available along with beer and food purchases. Image via Iron Hill Brewery.

Local brewers are showing some imagination as they figure out ways around closed restaurants, shelter-at-home and distancing rules to get their product to consumers, writes Vince Carey for the Daily Times.

Places like 2SP Brewing Company in Aston have lost about 70 percent of their business from closed restaurants.

Now brewers are taking their product directly to the customers.

For 2SP, that means personal deliveries to people’s homes.  They also have a tasting room open for takeout, with curbside service.

“So far it’s working great. We deliver a couple of days a week and the feedback has been fantastic” said Mike Conteras, director of Sales and Marketing at 2SP.

Robert Zarko, president of Ship Bottom Brewery, sells his beer from his Wallingford driveway and also offers delivery around Delaware County.

Iron Hill Brewery not only has beer and food, but eggs, potatoes, milk and toilet paper.

Others turn to home brewing.

Eric Hartline, owner of Brew Your Own Beer in Haverford, says for a good home-brewed product, people need the right equipment, not just things around the house.

Hartline’s business surged just before the shutdown as customers stockpiled supplies.

Read more about how brewers are reaching customers in this pandemic here.

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