A charity softball game in Primos has sparked a friendly rivalry and the stakes just keep getting bigger, writes Anna Orso for The Philadelphia Inquirer.

The J.T. Brewski’s Pub Annual Softball Game, played in Primos every spring for the last eight years, pits pub owner Tom Smith’s team against his buddy Joe Allen’s team.  The softball game raises money to help a local family in need.

Two years ago, Joe Allen’s team lost. Tom and his winners played, “We Are the Champions” on the bar’s jukebox.

Forty-one times in a row.

This past May, Allen’s team won, so he raised the stakes with a billboard in the J.T. Brewski’s Pub parking lot that reads: “Happy Holidays. Let us not forget that Tommy lost the softball game.”

Tom Smith, 51, will see the billboard every day for four weeks of the campaign’s run.

“I deserve every bit of it,” he conceded.

Allen, 42, said his team has lost more games than won in the past eight years, opening them up to Smith’s taunts.

But not this year, as the billboard happily proclaims.

Both teams plan to up the ante next year.

Read more about the Allen-Smith softball rivalry here.

[uam_ad id=”62465″]