Springfield Store’s Natural Approach Earns Owner SCORE Small Business Award
Tamora Williams was tired of seeing chemicals in skincare products. Instead, she wanted to use the power of nature to take care of her family’s skincare needs.
She already knew about the healing power of shea butter so, at her mother’s urging, she came up with her own line of natural products using karite, the solid fat derived from the nuts of the African Shea tree, known as the Tree of Life. Karite is historically processed by hand by the women in Africa and made into shea butter.
The company name, Karite Naturals, LLC, recognizes the healing properties of this one tree and honors Williams’ culture. She produces the body butters herself and contracts the bar soap manufacture to a vendor.
Williams has grown Karite Naturals, LLC from a hobby to help her family into a 2,000 square-foot leased storefront at the Springfield Mall, thanks to the guidance and marketing advice of SCORE Chester and Delaware County mentor Bill Pearce.
SCORE provides free professional counseling to local entrepreneurs, small businesses and nonprofits. Williams’ business was one of six winners of the organization’s Small Business Achievement Award given recently at its ninth annual awards luncheon at the Concord Country Club.
Karite Naturals, LLC is a holistic, plant-based skincare, hair care and wellness company with a belief in using the power of nature and universal energy to balance the body, mind and spirit.
It offers skincare and haircare products, herbal teas, tinctures, essential oils, Reiki healing, chakra balancing and personal health and spiritual consultations.
As a trained Doula, who assists doctors, nurses and midwives in childbirth, Williams also offers products and services in Womb Care.
With the new store, Williams hopes to expand her business more and hire employees.
“First, I want to thank God and my ancestors because I know without them I would not be here. Literally everything I do is because of them,” she said. “And, of course SCORE, because this is like so far from what I expected. I’m just really grateful. “
Learn more about Karite Naturals,LLC here.
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